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Ultimate Social Media Checklist for Events

The Ultimate Social Media Checklist for Events

Hosting an event? Want to make sure it is a big success for the organizer, attendees, presenters, and event sponsors. Using social media as part of your event marketing strategy, you have a terrific opportunity to create significant momentum and interaction.

You can increase engagement and overall awareness of your events with a solid social media plan. Here’s how:

(Download Social Media Checklist for Events here.)

Social media is a great way to promote your event to your target attendees, but it doesn’t stop there. During your event, social media provides a great opportunity to interact with your audience in real time. It also allows attendees, presenters as well as organizers to share and amplify the event presentations and overall messaging.

Post event, a social media strategy means you can use crowd-sourced photos, presentation comments, reviews, blogs, recaps, podcasts and videos about your event. If you have a regular event schedule, seeing the great comments, videos and photos is a great way to bring in new people to your next event. It’s a great after-event list building tool as well.

You also have a great way to continue the conversation. You can use feedback surveys to create a graphic about the most valued presenter, or the most commented keynote. If your presenters agree (and they will) you can share slides and commentary after the fact and compile a few of the real-time comments for a great way to generate interest in your next event.

Using social media before, during, and after your event is no longer optional.

Organizers, attendees, and presenters now rely on social media for event updates and to connect with others. Sponsors will also appreciate the chance to raise their profile at the event, and increase their visibility to those who can’t attend live via social media posting and sharing.

To help make sure an effective social media strategy is part of your next event, I’ve created a Social Media Event Checklist. It provides the plan for a smart strategy and allows you to make sure your social presence before, during and after your event supports you, your event and your attendees.

Download Social Media Checklist for Events
Top picks for best planners

Planners, Calendars & Journals, OH MY! (Top picks for planners)

This timely guest post comes from my uber-organized, proficient planning, brand-strategizing friend Victoria Vitarelli and originally appeared on her website, V Dot V Marketing.

A hope is a dream without a plan.

I often get asked, “how do you keep track of your ‘EVERYTHING’!?” Juggling my clients, my kids, my mom and life in general. I’ve gotten to the point if it’s not written somewhere, it ain’t gonna happen.

I have notebooks, whiteboards and paper scraps all over for the urge to list and do a brain dump. I have figured out over the years that I need to be disciplined every day and keep one main repository as an extension of my memory. Journals for different topics or goals do not work for me because the arteries of life often bleed into one another.

So I keep my system to a family whiteboard, google calendars merged together and a paper planner – currently diving into Self Journal.

Since my very first job out of college, I’ve kept a notebook to write down my notes – from meetings, calls, thoughts, ideas. I had a plain spiral notebook to “get the job done” and a de rigueur Filofax.

Today there is an onslaught of planners, calendars and such! For me – a lot of fun! However, I have a friend who is paralyzed by the choices to make the purchase. Here are four questions I asked her to help her with her decision.

  1. Do you want to fill in the blanks or have a white canvas? How do you set your goals? Best practices say to write out your big goals; distill them down into weekly and daily to-dos. Depends on your style and what makes you productive vs busy. There are planners that have the year/day date written out and are very structured. They are designed to deliver the general best practices in keeping a goal and getting it done so you don’t have to think about that aspect. There are journals for very specific goals e.g. fitness, business, parenting. Daily Greatness has many specialized versions. If you have your own structure or want to be more creative about your pages, try the Bullet Journal system. You make the rules, but there is a system to writing it down. Here is a video. Bullet journal “porn” is all over Pinterest and Instagram. There are some beautiful, truly amazing works of art out there!
  1. Are you carrying it around everywhere and anywhere? Weight matters!  Certain paper stocks can get heavy and depending on what you use to write with, the ink can bleed through light paper. Details…Details…Most planners have the weight listed on their respective websites. And depending on if you want a defined calendar style e.g. 30 days or week at a glance, full year by the day, quarterly etc. this can make a big difference in weight as well. Also there are various sizes from 8.5″ x 11″ pages to small pocket styles. Think about what you will be carrying this in – purse? briefcase? pocket?
  1. Does brand/color/style matter to you? Once you decide on white canvas or fill in the blank style and weight- the search narrows down. There are hundreds of journals out there by designers, planner brands, etc. I found a Lily Pulitzer planner with every page in her signature style. Some white canvas, purists will stick to a classic marble notebook or the ever-reliable Moleskin.  Both are sold in all kinds of stores in addition to online outlets e.g. Staples, bookstores, Target and boutiques.
  1. How much “woo-woo” factor? We use this term affectionately. There are some that have messages of inspiration and faith as well as planning out your dream days and life. An example is Danielle Laporte’s Desire Map Planner. Per the description, “This planning system incorporates your inner and outer worlds; your gratitude and your goals; your Core Desired Feelings into your daily regime”. Personally, I enjoy seeing a good Zig Ziggler or Aristotle quote to inspire me. And then there are days when it’s just about checking the box and getting stuff done without guru sounding pep talks. This one is very interesting, The Sacred Circle Planner – starting on December 18th, the Winter Solstice. Per the description, “Through the use of Divination, Affirmations, Archetypal Wisdom, Goal Manifesting, and specially designed Spiritual Practices that keep you in sync with the seasons–you have the opportunity to craft a whole new you this year!

As you go through the many other lists and ideas the key is to start somewhere and think about how you get stuff done NOW! You can always shift or try new styles or methods as the year goes on. The key is to find something that is going to support your goals and motivation. These are tools to help us get the job done and get to our destination! The discipline to follow a system is KEY no matter what you use. Happy goal setting and getting stuff done!

Check out Vicky’s video where she test-drives some of the best selling planners and journals.

Also, tune into this recent Plannerpalooza podcast from the “Best of Both Worlds” team of Laura Vanderkam and Sarah Hart-Unger who take planner enthusiasm to a whole new level.

Are you a planner perfectionist? Which one(s) do you use? Please share in the comments.

Online Marketing Advice You Need To Know Now

Marketing Tips and Takeaways from INBOUND17

Still spinning from INBOUND17, an annual marketing conference in Boston, where I spent four days with 20,000 other fellow marketers, I am excited to share some of the top takeaways and immediately actionable insights. These ideas will help you be strategic about what’s trending in online marketing, so you can stay ahead of the curve and become even more connected to your clients and fans. Dive on in.

1> “Instagram is Facebook’s next Facebook”

So says Facebook’s (owner of Instagram) CEO Jeff Zuckerberg. Straight from the horse’s mouth, Facebook expert Mari Smith advised it is imperative to include Instagram in your social media strategy. When Facebook is putting their energy there, so should you, with opportunities for the fastest growth in growing your followers and increasing your brand awareness.

TAKEAWAY TIP – Connect your Instagram profile to your Facebook page for analytics about how to be more strategic with the right audience. Make sure that your Instagram is “on brand” with the rest of your social media profiles.


2> Video, video, video!

Yes, video continues to be the content darling with social media, especially with Facebook TV and video ads. Also from Mari Smith’s presentation, we heard how Facebook is (still) giving priority to videos created in Facebook—not only for posts, but also for ads. It is getting easier and easier to create more professional ads without having to spend a fortune on video production. Some of the video tools Mari recommended were Wave and Animoto.

TAKEAWAY TIP – If you haven’t started, start RIGHT NOW! Start experimenting and post something THIS WEEK! If you have started, take it up a level – especially if you have a great idea for video or television series.


3> Less is more. Quality over quantity.

20% of your content (the unicorns) is bringing in 80% of your traffic. Work it, be smart, be strategic. This message was repeated in many different forums with varying degrees of statistics. But the general message from all of the speakers I heard (Dharmesh Shah, Hubspot; Larry Kim, Wordstream, and Garrett Moon, CoSchedule) was that you should focus your growth (10x growth, not 10% growth) on these really big content ideas and winners.

TAKEAWAY TIP – Find your most popular content (check the analytics from your website and social media) and make a plan to make it work harder.

 


4> Be human and connect.

We all want to belong – but we need to be solid in belonging first to ourselves. With a new book out, called Braving The Wilderness, Brene Brown kicked off the conference with a most powerful call for everyone to be more engaged with their fellow humankind. Fresh from the front of the Houston hurricane disasters, she had real life stories and proof that we are capable of being humans together – not apart.

TAKEAWAY TIP – Call, touch, hug and/or really look at someone today and everyday! But also as we think of our companies and brands, it’s imperative to be OK and even stand out or stand alone in our authenticity.

 


5> Creativity happens whenever we solve problems.

I took comfort in being reminded that being a creator doesn’t mean you have to be an artist or designer, or really good at making things pretty. Specifically, Wharton professor and author Adam Grant had some very pragmatic suggestions no matter what you do or who you are for how to bring creative ideas to life …which often involve working with your grumpy outlier cohorts.

TAKEAWAY TIP – Have a plan for bringing your next big idea to life. Don’t assume the people who are like you or who like you are always going to be your biggest advocates and the people who can most help you succeed.


Check out my LIVE FB video from INBOUND here. And if you want more insight in how to apply these trends and tips to your online marketing strategy, set up a clarity call with me now.

8 Secrets to Successful Social Media Management

Earlier this month, I spoke at 341 Studios about “Social Media Marketing for Business” where I shared top trends, tools and tricks to help small business make the most of their social media marketing with an audience of small business professionals. It turned out to be a lively discussion, instead of a presentation! We covered the top social media platforms and strategies for making time for social media marketing.

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Here are some of the “secrets” we discussed:

1.     Choose 1 or 2 platforms and use them well: Be where your clients will be. Don’t try to be everywhere.

2.     Each platform has its own language: Try to customize content (tone, text and images) for each platform.

3.     Use feeds, searches and lists for content ideas: This is much easier with third party social media platforms like Hootsuite, Buffer, PostPlanner, and Sprout Social.

4.     Use monitors to listen: Set up alerts to email you when your brand name or company are mentioned on the web. www.socialmention.com and www.google.com/alert are great listening tools.  Also, follow keywords and hashtags related to your business.

5.     Automate promotion of your blog posts via email and social media: WordPress assigns a special email address to post by email, or you can use RSS feed-based campaigns with your email program to get your blog posts out in a timely manner.

6.     Work ahead, schedule some posts in advance: You don’t HAVE to start your social media efforts from scratch every day, but always be ready to adjust to unexpected world and local events. Your social media cannot be entirely run on autopilot.

7.     Set time aside to engage and make sure your content is easily sharable: Don’t forget the social in social media! Make it a conversation, not a billboard.

8.     Take advantage of mobile: Your ability to interact quickly to mentions or posts can boost your brand and grow your audience.

What are your secrets for successful social media management?  Please share them in the comments below.  Interested in more tips and news, please sign up for my monthly newsletter and follow me (@sheesalt) on Twitter.

An original version of this piece appeared on 341 blog.

Making Time For Social Media

Last week, I was excited to speak at 341 Studios Roundtable Series about “Making Time For Social Media.”  January is the perfect month for entrepreneurs and small business marketing managers to gear up for growth with their social media and online marketing efforts.

After a brief discussion of the top six social media platforms: Facebook, Twitter, LinkedIn, Instagram, Pinterest and Google+, we launched right into the two most important tools for social media management: 1) a third party social media application (like Hootsuite or Buffer) and 2) an editorial calendar/checklist.

Are you using both of these tools in your social media management? Which ones?  Let me know in the comments.