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Ultimate Social Media Checklist for Events

The Ultimate Social Media Checklist for Events

Hosting an event? Want to make sure it is a big success for the organizer, attendees, presenters, and event sponsors. Using social media as part of your event marketing strategy, you have a terrific opportunity to create significant momentum and interaction.

You can increase engagement and overall awareness of your events with a solid social media plan. Here’s how:

(Download Social Media Checklist for Events here.)

Social media is a great way to promote your event to your target attendees, but it doesn’t stop there. During your event, social media provides a great opportunity to interact with your audience in real time. It also allows attendees, presenters as well as organizers to share and amplify the event presentations and overall messaging.

Post event, a social media strategy means you can use crowd-sourced photos, presentation comments, reviews, blogs, recaps, podcasts and videos about your event. If you have a regular event schedule, seeing the great comments, videos and photos is a great way to bring in new people to your next event. It’s a great after-event list building tool as well.

You also have a great way to continue the conversation. You can use feedback surveys to create a graphic about the most valued presenter, or the most commented keynote. If your presenters agree (and they will) you can share slides and commentary after the fact and compile a few of the real-time comments for a great way to generate interest in your next event.

Using social media before, during, and after your event is no longer optional.

Organizers, attendees, and presenters now rely on social media for event updates and to connect with others. Sponsors will also appreciate the chance to raise their profile at the event, and increase their visibility to those who can’t attend live via social media posting and sharing.

To help make sure an effective social media strategy is part of your next event, I’ve created a Social Media Event Checklist. It provides the plan for a smart strategy and allows you to make sure your social presence before, during and after your event supports you, your event and your attendees.

Download Social Media Checklist for Events
Top picks for best planners

Planners, Calendars & Journals, OH MY! (Top picks for planners)

This timely guest post comes from my uber-organized, proficient planning, brand-strategizing friend Victoria Vitarelli and originally appeared on her website, V Dot V Marketing.

A hope is a dream without a plan.

I often get asked, “how do you keep track of your ‘EVERYTHING’!?” Juggling my clients, my kids, my mom and life in general. I’ve gotten to the point if it’s not written somewhere, it ain’t gonna happen.

I have notebooks, whiteboards and paper scraps all over for the urge to list and do a brain dump. I have figured out over the years that I need to be disciplined every day and keep one main repository as an extension of my memory. Journals for different topics or goals do not work for me because the arteries of life often bleed into one another.

So I keep my system to a family whiteboard, google calendars merged together and a paper planner – currently diving into Self Journal.

Since my very first job out of college, I’ve kept a notebook to write down my notes – from meetings, calls, thoughts, ideas. I had a plain spiral notebook to “get the job done” and a de rigueur Filofax.

Today there is an onslaught of planners, calendars and such! For me – a lot of fun! However, I have a friend who is paralyzed by the choices to make the purchase. Here are four questions I asked her to help her with her decision.

  1. Do you want to fill in the blanks or have a white canvas? How do you set your goals? Best practices say to write out your big goals; distill them down into weekly and daily to-dos. Depends on your style and what makes you productive vs busy. There are planners that have the year/day date written out and are very structured. They are designed to deliver the general best practices in keeping a goal and getting it done so you don’t have to think about that aspect. There are journals for very specific goals e.g. fitness, business, parenting. Daily Greatness has many specialized versions. If you have your own structure or want to be more creative about your pages, try the Bullet Journal system. You make the rules, but there is a system to writing it down. Here is a video. Bullet journal “porn” is all over Pinterest and Instagram. There are some beautiful, truly amazing works of art out there!
  1. Are you carrying it around everywhere and anywhere? Weight matters!  Certain paper stocks can get heavy and depending on what you use to write with, the ink can bleed through light paper. Details…Details…Most planners have the weight listed on their respective websites. And depending on if you want a defined calendar style e.g. 30 days or week at a glance, full year by the day, quarterly etc. this can make a big difference in weight as well. Also there are various sizes from 8.5″ x 11″ pages to small pocket styles. Think about what you will be carrying this in – purse? briefcase? pocket?
  1. Does brand/color/style matter to you? Once you decide on white canvas or fill in the blank style and weight- the search narrows down. There are hundreds of journals out there by designers, planner brands, etc. I found a Lily Pulitzer planner with every page in her signature style. Some white canvas, purists will stick to a classic marble notebook or the ever-reliable Moleskin.  Both are sold in all kinds of stores in addition to online outlets e.g. Staples, bookstores, Target and boutiques.
  1. How much “woo-woo” factor? We use this term affectionately. There are some that have messages of inspiration and faith as well as planning out your dream days and life. An example is Danielle Laporte’s Desire Map Planner. Per the description, “This planning system incorporates your inner and outer worlds; your gratitude and your goals; your Core Desired Feelings into your daily regime”. Personally, I enjoy seeing a good Zig Ziggler or Aristotle quote to inspire me. And then there are days when it’s just about checking the box and getting stuff done without guru sounding pep talks. This one is very interesting, The Sacred Circle Planner – starting on December 18th, the Winter Solstice. Per the description, “Through the use of Divination, Affirmations, Archetypal Wisdom, Goal Manifesting, and specially designed Spiritual Practices that keep you in sync with the seasons–you have the opportunity to craft a whole new you this year!

As you go through the many other lists and ideas the key is to start somewhere and think about how you get stuff done NOW! You can always shift or try new styles or methods as the year goes on. The key is to find something that is going to support your goals and motivation. These are tools to help us get the job done and get to our destination! The discipline to follow a system is KEY no matter what you use. Happy goal setting and getting stuff done!

Check out Vicky’s video where she test-drives some of the best selling planners and journals.

Also, tune into this recent Plannerpalooza podcast from the “Best of Both Worlds” team of Laura Vanderkam and Sarah Hart-Unger who take planner enthusiasm to a whole new level.

Are you a planner perfectionist? Which one(s) do you use? Please share in the comments.

10 Easy Steps to an All-Star LinkedIn Profile

 

This event is over.

But you can still sign up to receive a copy of the recording to stream or download. Enter your details below, and you’ll be instantly redirected to the playback!

 

After learning the steps in this webinar, you’ll go from LinkedIn shame to a polished professional profile + key action steps to reach “all-star” status in less than an hour!

No matter your career level or path, everyone should be on LinkedIn.

With more than 100 million people actively using LinkedIn as the world’s largest business network, you truly can’t afford to ignore it. Making sure your LinkedIn profile is working to represent the best of who you are and what you do is critical.

Join me for this LIVE WEBINAR where you will learn the 10 easy things you can do to become an all-star on LinkedIn.

Date/time: Wednesday, December 13th, 12:30 ET
Donation: $25

(All donation proceeds will go to International Relief Teams to help people affected by disasters nationally and internationally.)

Have a conflict with the date and time? No worries – anyone who registers for the webinar will also get a link to the recording afterward.

 

EVENT OVER

 

How a Business Clean-Up Can Bring Marketing Success

You know that feeling when warm weather comes and you want to open all the windows and doors and air the house out? Clean out closets and throw out the collected winter clutter?

It happens to most of us. A new season comes and we have the urge to purge (and clean).

But what about our business? Shouldn’t it get a renewed look and de-cluttering too?

When was the last time you took a day off? Yes… a whole day off *gasp* to do a little clean up on your business.

What Kind Of Cleaning?

There are two clean-up projects you should do once or twice a year.

The first one is more of a clutter buster.

Get rid of old files bogging down your computer.

Move your images and big files off your main computer and put them on an external storage drive. Look at your credit card statement and note any recurring business expenses that you don’t need. Those little $9.99 monthly programs and subscriptions add up.

Open up the virtual windows of your business

The second clean up project is a mental cleanup

A mental cleanup?

There is a tendency with entrepreneurs to forget why we are running a business.  By now you may have realized that running your own business is not easy. As a matter of fact is can be downright hard some days. Like – “I’m done with this” hard.

There’s a reason you keep going.  Why? Do you know the answer?

To (re)find it. It would be beneficial to take another day off! *gasp* TWO days off?!?

Yes! Another day off. To reconnect with your goals and vision. To remind yourself why you’re doing what you do.

Grab a fresh notebook and a brand new pen. Go somewhere that you can think and get away from the hustle and bustle for a few hours.

Ask yourself the following:

  1. What do you want to achieve, in business and in life?

Take a moment to think about what it is you want.  If you want to have a business that allows you to travel, are you structuring it to allow that? If you want to only work 30 hours a week, are the plans in place to do so? Do you have an income goal? Write down what you want your life (and business) to look like.

  1. What’s your secret sauce? What makes you stand out from your competition? What is something you do, that your customers or clients LOVE?

This is the magic of your business.  I’m guessing you have competition.  What do you do to make your business the best choice?

  1. What do they need to learn from you? What can your unique specialties do for them?

Once you get clear on your secret sauce, think about what your ideal customers want from you. When can you deliver this information to them? How do you think they want to get it?

  1. How are you reaching your existing clients? How are you reaching new clients?

What’s working? What’s not?

  1. Where does my best business come from?

If Facebook brings you the most business, focus most of your online marketing efforts there.

What Does This Have to Do With Marketing?

Everything.

It all flows together.

See you do have a vision of what you want your life to look like, but we get caught up in our day-to-day activities. We tell ourselves, “tomorrow, I’ll really hire that VA”,  “Next week, I’ll get started on social media”,  “Hopefully, by next year I’ll be able to work less hours if I can hustle now”.

Start to structure your business around the life you want now, then decide where you need to be productive. What needs to be more efficient? What type of support do you need?

Make your business work for you.

Focusing on what your secret sauce is, changes everything you do. This is how you stand out with your unique voice, perspective, and services. This is how your ideal client will find you. They’ll be drawn to you because you resonate with them.

Knowing what your magic is, allows you to write more freely, and promote your services with the right marketing copy and connect with your audience they way they need you to connect.

Once you start thinking about your marketing with your customer or client in mind, it doesn’t feel so hard. And you’ll have a clearer sense about where best to reach them.

You’ll notice that your blogs are getting read.  Your emails are getting opened. Your social media posts are getting likes and comments.  Why? Because you have cleaned out the stale marketing efforts that are no longer serving you. You have reminded yourself why you’re doing what you’re doing, and you’ll remember what makes you stand out.

Now, open up your calendar and pick your two clean-up days, to.

  1. Clear out the clutter
  2. Set your one-on-one day with your business.

You’ve got this!

Having trouble with your clean up? Let’s schedule a “clarity call” so I can help you make way for marketing success!

How To Write a Blog Quickly

How To Write a Blog Quickly

Here’s some great advice from my friend Kate at Digital Marketing Momma...

Do you want to blog for your business, but can’t find the time to sit down and write?

Almost everyone I know who runs their own business struggles with the same thing. Writing content.

Challenges: 

  1. What to write about
  2. Finding time to write it
  3. Getting people to read it and share it

We all face this.  Even if you love to write, it can difficult!

I came across this post the other day from Huffington Post and I wanted to share why this type of content and blog strategy is brilliant and a great way to get content out there quickly.

This was posted on August 24, 2016.

Stephen Colbert Has Finally Figured Out Hillary Clinton’s Illness

Screenshot 2016-08-28 11.21.10

To date this post has been shared, 2.8k times and the actual youtube video that was posted by The Late Show With Stephen Colbert was viewed 1,232,310 times.   WOW!

Here’s what I love about this post. 

  1.  The author focused on a very trending, hot topic at the moment.  Hillary Clinton’s health during this wacky election.  This has been all over the news lately and all the media outlets are obsessing over it.  So, his choice of topic was spot on for what’s happening now.
  2. The content is obviously of interest since it’s being shared and “liked”.
  3. It probably didn’t take him that long to write it up.

Here’s how you can do this in your own business to post great content at lightening speed.  Hate to write? There are ways to make it not so awful!

First you need some inspiration to write about.

Step 1: Start by asking yourself these questions: 

  • Is there anything trending online that’s relevant to your audience? I use an amazing online tool to help me with this.  It’s called BuzzSumo.  Totally worth my monthly investment.  I use it every day!
  • Is there an upcoming event that your audience needs to know about?
  • Is there a product launch that could enhance your products or services that you offer?
  • Did a celebrity jump on board with an endorsement or cause that’s relevant to your business?

Step 2:  Go on YouTube and do a search for videos that will help/educate/anger/empower/ease/bring laughter to your audience.  

Do a search for your topic/industry/idea and see what shows up first.  Find a video that’s from a credible source.  TIP:  Don’t post a video by someone that could be considered your competitor… Just sayin’

Step 3:  Write a short, easy blog about the video.  

Tell your audience your thoughts on the video.  Give them your opinion.  It doesn’t have to be a novel.  Just tell them what you are thinking.  Add in your expertise and wisdom.  Tell them what to do with the content.  Share how it can benefit them.

Step 4:  Embed the Video on Your Blog Post.

Make sure to cite the source of the video and relevant content.  You can see I’ve done it in this post. Give credit where credit is due!  You could even go a step further and tag the author and media outlet in your own social media.

Now your turn . . . What’s the hardest part writing blog posts for you? Please share in the comments below. Also, if you need help with content creation or strategy, reach out.  We LOVE to come up with plans!