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Why It Took Me Two Weeks To Send This

How do you handle this?

This blog post was meant to go live over two weeks ago. But I couldn’t send it. I didn’t know how to strike the balance in acknowledging the acts of war occurring in Ukraine while trying to move forward with “business as usual” without seeming unmoved, unsympathetic, or tone-deaf.

So I started asking others:
“How do you communicate with your audience right now?”

The responses were all over the place with some who kept emailing and posting on social media with no mention of Ukraine, while others had all but stopped their communications unless it revolved around the most recent news cycle. A few commented that it felt like we were going from crisis to crisis these days so they were adapting to this new normal.

After discovering a few thoughtful posts about “do-scrolling” (thanks, A.J.) and “hope-scrolling” (thanks, Jeffrey) and being inspired by countless thoughtful acts of grace and generosity, I landed in a place acknowledging, we can show empathy, support, and awareness AND we can also keep working (and sending emails like this) to help our communities be the best they can!

I’d love to hear from you though about how you integrate what’s going on in the world with your work.

The Strategic Path to Book Launch

Behind the “Seens” with Burnout Prevention and Resilience Expert Paula Davis

Paula Davis knows firsthand about burnout. As a successful lawyer she burned out. But she didn’t initially recognize what was happening. Stress caused her to begin having panic attacks almost daily and when she ended up in the hospital, she knew things had to change.

So begins Paula’s journey into becoming burnout prevention and resilience expert and ultimately the author of Beating Burnout at Work: Why Teams Hold the Secret to Well-Being and Resilience

After attending the University of Pennsylvania’s Applied Positive Psychology program and starting her work in helping others, she knew she wanted to write a book. She was approached to write proposals several times, to subsequent “no thanks” or “not right now”. 

That ended up being a good thing. She explains that originally, she saw her book being in the “self-help” section. As she did more research, gained more experience, and saw how she was helping people and organizations, she realized that she was a business writer and she wanted to write a business book. 

“. . . if you want to be a successful business owner you have to be willing to ask the right questions, you have to be willing to listen to the type of feedback that you are getting from your clients, you have to really start to dig into their challenges about become very curious about the world that they are experiencing.” 

When Paula listened, the thing she was often asked was how do we address burnout from a leadership perspective. It was clear that this was the deeper, better conversation and it informed the direction of the book. 

Once this direction was clear, it changed everything. Her business name, her website, and the content she was creating were all focused on teams and leadership in the business world. 

She credits this focus (and her online presence) with another request for a book proposal with Wharton School Press. This time, it was a yes! Timing is everything and she was notified on November 6, 2019, that she would actually be writing her book. 

You don’t know what you don’t know, and Paula knew she needed help. Here’s the team (of which I am honored to play a part) she assembled over time to help her with the book. 

  • Agent 
  • Editor 
  • Website team
  • Marketing content team 
  • Virtual assistant
  • PR support around launch time 

Paula knew that she didn’t just want to write a book that no one read. That’s why creating a promotion and publicity plan was key. She credits finding the right PR person as a big part of the success of her book launch. 

Paula explains how getting the team coordinated was the critical support she needed. She was intentional so that everyone understood what steps were being taken, and how all the moving parts worked together. 

The book launched March 16, 2021 – with burnout quickly becoming a trending topic. It continues to be at one of the most important issues companies are dealing with in a post-Covid world. Beating Burnout at Work was chosen as a “Next Big Idea” book club nominee and was the #1 best seller in 2021 for Wharton School Press. 

Paula continues to do interviews about the book, about burnout, and about building resilient teams.  

Post book launch – now what? Paula is back to doing workshops, giving keynote speeches and working with her corporate and legal clients around the globe. The book has become an integral part of her curriculum and work. If you are interested in beating burnout and creating resilient teams in your organization, reach out to Paula and check out Beating Burnout at Work.

Connect with Paula:

LinkedIn

Stress and Resilience Institute

Interested in exploring where you are in your expert journey? Let’s chat! If you want to learn more about how to be seen, be found, be heard, please connect with me on the socials or let’s set up a call to chat.

3 Key Marketing Strategies for Self-Publishing Your Book

Behind the “Seens” with Amanda Miller from My Word Publishing

Deciding to become a published author is no small decision – for many it’s a dream come true, for others, it’s a calling and for others it is a way to share their expertise, experience or their point of view with the world.

After committing to your book, the next major decision is how will you publish book? If you are thinking that the traditional publishing route might not be for you then considering the self-publishing option could be a good idea

My guest in this episode is Amanda Miller, is a self-publishing consultant with My Word Publishing. In our brief time together, she runs down several tips and strategies you can use to self-publish your book.

If you’re considering self-publishing your book, then this episode will help you figure out how to do it successfully.

Things to consider when self-publishing

  • Review different publishing models
  • Money, time, and control are major points
  • Key players to involve in the publishing process

Amanda explains why it is so important to understand the different publishing models and the full spectrum of options available to you. You can go the traditional route and submit multiple queries, or you can try the other extreme and keep it really basic by uploading a PDF copy.

The main thing to remember is that you have options and they vary based on your individual needs and tolerance.

Money and time are both major factors to consider when you think about all of the key players involved in the self-publishing space. There are things you can do for yourself that may take time and effort to research, learn and implement. While other things such as hiring an editor and a book designer ideally require more money than time.

“If you want to keep your rights and royalties, you want to make a good book, you want to get it out into the world in a timely manner, self-publishing is a really good option for you.”

Key Strategies

  • Watch out for overwhelm
  • Optimize your sales page
  • Get the foundational marketing done well

Amanda touches on the importance of avoiding overwhelm. Publishing a book through any route can feel overwhelming, but it comes at you even harder when you’re not sure what to publish, where to start or how.

Know what needs to be done when. Things like getting your ISBN before or after the cover design matters. Having a consultant like Amanda to help guide you through self-publishing can really relieve overwhelm and give you peace of mind. 

Another major part of self-publishing to consider and plan for is how you will optimize your sales page. This includes Amazon and the book page on your personal author website

Amanda shares tips and about where and how you want to optimize the blurb on the back of your book and your Amazon sales page.

Making marketing foundational from the beginning of your journey as an author will be a huge benefit once your book is published. 

PRO TIP: Work on two book marketing tasks every week for a year.

Reach out to Amanda with any questions. She is amazing with the execution of strategy and figuring out the marketing to strengthen your brand and improve recognition for your self-published book.

Also, check out Amanda’s upcoming author platform marketing classes on email marketing. 

Connect with Amanda:

Website

Email

Interested in exploring where you are in your branding journey? Let’s chat! If you want to learn more about how to be seen, be found, be heard, please connect with me on the socials or let’s set up a call to chat.

A New Way to Use Personal Brand Photos for Marketing & Business Growth

Behind the “Seens” with Alice Patterson, Photographer and Owner of Loving My Company

Alice Patterson is not just another photographer. She specializes in personal brand photography for women entrepreneurs. She has created and designed her business, Loving My Company, to be a unique membership for female business owners who are expanding their businesses and their networks through very engaging social media and content marketing.

It’s not complicated in the entrepreneurial space to understand the importance of personal branding. Growing your business and expanding your reach is part of the job. Personal brand photography, however, is what allows organic and curated traffic to see you at your best.

“It’s what you do and who you are…You’re trying to merge your personality with your marketing messaging.” – Alice Patterson

Alice explains and shares the following key points around brand photography, her company and the unique space she’s created:

  • Why people need pictures of themselves for their work
  • The importance of showing up
  • Things to know about marketing yourself in your business
  • Benefits of fresh images
  • How to do a group photo session

Participating in personal branding photoshoots can be a great investment for your business. Instead of putting off updating your photos or filling space in between professional photoshoots with your own possibly sub-par photo quality, Alice’s subscription model creates the opportunity for so much more. 

Alice’s model of personal branding photoshoots goes well beyond her talent in photography:

“It has become, like a community. It’s become networking. It has shown me that it’s actually easier and more fun to have other people there.”

-Alice Patterson

Connect with Alice at Loving My Company:

Alice Patterson Website

Alice Patterson Instagram

Interested in exploring where you are in your branding journey? Let’s chat! If you want to learn more about how to be seen, be found, be heard, please connect with me on the socials or let’s set up a call to chat.

Ways to Approach the New Year

Full disclosure: I don’t start the new year ready. It’s not my thing. I like to enjoy the holiday time of the end of the year being with family and friends and slowing down. My brain can’t wrap around reflections and resolutions. So I’ve made peace that January is my month to get ready for the upcoming year.

To “get ready” has been an evolving process over the years where I try new things to figure out what works best and fits with how I live and work. This month I’ve lined up several resources to help guide my journey of launching into the new year. I’m sharing them below if you are looking for direction too:

One Word: This fairly simple concept (though it does require time, space, reflection and listening) is captured in a wonderful little book that walks you through the process of finding your one word to guide, direct and impact your year. My word this year is LIGHT. What’s yours?

Un-Do 2022 with Kate Hanley & Terri Trespicio: Tune into this series of short podcasts (Ep. 607-611) where they are taking a slightly different approach to starting the new year – especially after the past two we have had. Kate and Terri will walk you through five surprising strategies (based on Terri’s new book – see below) for a better year.

A Good Look with OhHappyDani: The oh so creative and purposefully passionate Danielle Coke has a brilliant worksheet walking you through reflections and asking questions to guide you into your best approach to the new year.

Clarity Cards with Dan Blank: This 5 step system author coach Dan Blank has been using for years for himself and clients is not really complicated. However, you’ll find its simplicity and the physical act of writing out and moving around your priority pyramid is incredibly enlightening.

Time Tracking with Laura Vanderkam: Making the most of your year means being intentional with your time. Figuring our where your time goes is the first step on that journey. Join author and time management expert Laura (and me) next week as we track our time for 168 hours (a whole week)! Sign up by Sunday, Jan. 9th at 6pm ET / 3pm PT. Register now!

Better Than Ever with Lisa Corrado: If your business is your main focus right now, don’t miss next week’s free masterclass “Create a Better Than Ever Strategy” with coach Lisa Corrado. Whenever I get bogged down or overwhelmed with planning or prioritizing, Lisa has the gift of making everything seem so much easier and simpler. Register here for this January 11th event at 4pm ET / 1pm PT.

I‘d love to hear what system or process works for you. And if you are having trouble getting started, need someone to brainstorm with, looking for a planning partner or want some accountability then let’s chat. I’d love to see how I can help!