Hosting an event? Want to make sure it is a big success for the organizer, attendees, presenters, and event sponsors. Using social media as part of your event marketing strategy, you have a terrific opportunity to create significant momentum and interaction.
You can increase engagement and overall awareness of your events with a solid social media plan. Here’s how:
Social media is a great way to promote your event to your target attendees, but it doesn’t stop there. During your event, social media provides a great opportunity to interact with your audience in real time. It also allows attendees, presenters as well as organizers to share and amplify the event presentations and overall messaging.
Post event, a social media strategy means you can use crowd-sourced photos, presentation comments, reviews, blogs, recaps, podcasts and videos about your event. If you have a regular event schedule, seeing the great comments, videos and photos is a great way to bring in new people to your next event. It’s a great after-event list building tool as well.
You also have a great way to continue the conversation. You can use feedback surveys to create a graphic about the most valued presenter, or the most commented keynote. If your presenters agree (and they will) you can share slides and commentary after the fact and compile a few of the real-time comments for a great way to generate interest in your next event.
Using social media before, during, and after your event is no longer optional.
Organizers, attendees, and presenters now rely on social media for event updates and to connect with others. Sponsors will also appreciate the chance to raise their profile at the event, and increase their visibility to those who can’t attend live via social media posting and sharing.
To help make sure an effective social media strategy is part of your next event, I’ve created a Social Media Event Checklist. It provides the plan for a smart strategy and allows you to make sure your social presence before, during and after your event supports you, your event and your attendees.