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Online Marketing Advice You Need To Know Now

Marketing Tips and Takeaways from INBOUND17

Still spinning from INBOUND17, an annual marketing conference in Boston, where I spent four days with 20,000 other fellow marketers, I am excited to share some of the top takeaways and immediately actionable insights. These ideas will help you be strategic about what’s trending in online marketing, so you can stay ahead of the curve and become even more connected to your clients and fans. Dive on in.

1> “Instagram is Facebook’s next Facebook”

So says Facebook’s (owner of Instagram) CEO Jeff Zuckerberg. Straight from the horse’s mouth, Facebook expert Mari Smith advised it is imperative to include Instagram in your social media strategy. When Facebook is putting their energy there, so should you, with opportunities for the fastest growth in growing your followers and increasing your brand awareness.

TAKEAWAY TIP – Connect your Instagram profile to your Facebook page for analytics about how to be more strategic with the right audience. Make sure that your Instagram is “on brand” with the rest of your social media profiles.


2> Video, video, video!

Yes, video continues to be the content darling with social media, especially with Facebook TV and video ads. Also from Mari Smith’s presentation, we heard how Facebook is (still) giving priority to videos created in Facebook—not only for posts, but also for ads. It is getting easier and easier to create more professional ads without having to spend a fortune on video production. Some of the video tools Mari recommended were Wave and Animoto.

TAKEAWAY TIP – If you haven’t started, start RIGHT NOW! Start experimenting and post something THIS WEEK! If you have started, take it up a level – especially if you have a great idea for video or television series.


3> Less is more. Quality over quantity.

20% of your content (the unicorns) is bringing in 80% of your traffic. Work it, be smart, be strategic. This message was repeated in many different forums with varying degrees of statistics. But the general message from all of the speakers I heard (Dharmesh Shah, Hubspot; Larry Kim, Wordstream, and Garrett Moon, CoSchedule) was that you should focus your growth (10x growth, not 10% growth) on these really big content ideas and winners.

TAKEAWAY TIP – Find your most popular content (check the analytics from your website and social media) and make a plan to make it work harder.

 


4> Be human and connect.

We all want to belong – but we need to be solid in belonging first to ourselves. With a new book out, called Braving The Wilderness, Brene Brown kicked off the conference with a most powerful call for everyone to be more engaged with their fellow humankind. Fresh from the front of the Houston hurricane disasters, she had real life stories and proof that we are capable of being humans together – not apart.

TAKEAWAY TIP – Call, touch, hug and/or really look at someone today and everyday! But also as we think of our companies and brands, it’s imperative to be OK and even stand out or stand alone in our authenticity.

 


5> Creativity happens whenever we solve problems.

I took comfort in being reminded that being a creator doesn’t mean you have to be an artist or designer, or really good at making things pretty. Specifically, Wharton professor and author Adam Grant had some very pragmatic suggestions no matter what you do or who you are for how to bring creative ideas to life …which often involve working with your grumpy outlier cohorts.

TAKEAWAY TIP – Have a plan for bringing your next big idea to life. Don’t assume the people who are like you or who like you are always going to be your biggest advocates and the people who can most help you succeed.


Check out my LIVE FB video from INBOUND here. And if you want more insight in how to apply these trends and tips to your online marketing strategy, set up a clarity call with me now.

5 Reasons You Should Be Using Facebook Live Video

Unless you’ve been ignoring Facebook over the past year, you’ve probably noticed the proliferation of videos in your feed with the launch of Facebook LIVE video. Originally, rolled out for “verified” accounts only, then to business pages, Facebook LIVE video is available now to everyone.

What is it?  Facebook LIVE video is an easy way to record and share a video in real time using the Facebook platform. It is a fairly simple three-step process that instantly puts you live in front of your fans and friends and gives them the opportunity to react and engage with you while you are recording.

Not convinced it’s for you? Here are 5 reasons why you should consider using Facebook LIVE video:

1) Using Facebook LIVE video provides you a way to quickly and easily engage with your audience, clients and fans. They get an opportunity to see you live, hear your voice, get a sense of your personality, tone and approach and brings your brand to life. They can ask questions and react to what you are sharing so you can also know what is resonating with them.

2) You don’t have to write and your fans don’t have to read. In this media saturated, short-attention span world, your Facebook LIVE video instantly goes right to the matter, event, subject or topic without having to craft some perfected blog post or newsletter. Even better, you can use it in your blog post and newsletter like I have done here.

3) Facebook LIVE video gives you the opportunity to bring your audience into your world and give them a behind-the-scenes look at what you or your business is doing. This is a critical part of telling your story and helping people to understand more about you and your business. That exclusive

4) Facebook helps you promote your video. While you are LIVE recording, Facebook works on your behalf to let your fans and others know that you are LIVE and encourage them to tune in while you are LIVE. It typically shows up as notifications. Facebook also wants more people using Facebook video, so it tends to push video up into others feeds to increase or improve engagement.

5) It is so very easy to now create video content, not only to use on the Facebook platform but also to share across other online marketing platforms. Yes, there are a few things you can do to optimize your video process, but in its basic form like the video included here, it is as easy as 1-2-3 GO.

So what are you waiting for? Let’s figure out how Facebook LIVE can work for you and let me know in the comments below how you are using Facebook LIVE or share your videos here. I’ll see you LIVE soon.

Your 2016 Holiday Online Marketing Tips

The year’s not over yet just because the holidays are upon us!

Family get-togethers, feasts, and fun are right around the corner, but don’t close up shop yet! Just because you are doing business online doesn’t mean you can’t prepare for a nice year-end boost.  Here are a few tips for online marketing during the holidays.

How to Create a Holiday Marketing Campaign: A Step-by-Step Guide  – Hubspot
It’s not too late to plan a holiday marketing campaign. Hubspot offers this guide with everything you need to launch one. There are offer templates, free holiday-themed stock images, and resources designed to get your campaign up and running right away.

2016 Holiday Tips Mailchimp
40 tips to make the most of your holiday marketing. With special tips for email marketing focused on promotional calendar planning, segmenting, integrating with social media, using split-testing, and more.

Facebook’s 5 Social Media Marketing Ideas for the 2016 Holiday SeasonInc.
The top social media marketing strategies you ought to try, including viral content, tips for Black Friday, and more.

Plan now - for a better next year - event

Create A Step-by-Step Plan for Marketing Your Business Next Year

Are  you overwhelmed at the thought of a marketing your business next year?

Do you wonder if your marketing efforts with your website, email list and social media are effectively reaching “your” audience?

With 2017 right around the corner, wouldn’t you love to plan out your online marketing priorities for the year and know exactly what’s coming and how to make it happen?

NOW is the ideal time to ensure you start the new year off right!

On Friday, November 11th join me and Kate Schell of Digital Marketing Momma for a LIVE in-person workshop as we breakdown the 4 major areas of overwhelm and confusion that most entrepreneurs face in marketing their businesses online.

In this 3-hour hands-on planning workshop, we will help you:

  1. Identify Your Ideal Audience – do you know who you are talking to/trying to reach?

• Who is your target audience?

• do they want and need from you?

• What does the marketplace look like?

 

  1. Create a Marketing Calendar – it’s time to get dates and deadlines on your calendar NOW!

• Using worksheets we will clearly define your business goals so you know the end results you are working towards

• Plan out your work/life calendar to see when you can plan key dates, campaigns and promotional opportunities and give yourself the space to prepare and create.

• Determine what your primary marketing efforts should be. This will help you focus solely on the places and opportunities that will generate engagement and revenue.

• Understand what resources you will need based on your goals. By creating this list you will not have to scramble last minute.

 

  1. Identify the Most Engaging Content – what is the ideal information you want to share or promote using your online marketing?

• Brainstorm ideas for what the most compelling, engaging and valuable information you can be sharing with your target audience.

• Narrow down and prioritized the most effective and efficient way to develop/create/curate your content marketing.

• Get a complete list of popular programs and resources to use to help your content creation and curation easy and fast.

 

  1. Develop a Content Strategy Plan – so you know what to do when for the entire year!

• Map out your content calendar.

• Learn how to determine the right time to post and how best to connect with the right people for your business.

• Plan how to review and measure your marketing efforts to find areas that work and areas that need improvement, so you know where to spend more or less time, money & resources.

After this workshop, you will walk away with a clearer understanding, strategy and plan of how to reach your ideal audience as well as the steps and tools you need to do so to rock your business next year!

What are you waiting for? Register now (and get the discounted rate before November 4th) as there will be limited seating to keep this as interactive, dynamic workshop as possible.

 

Date:    November 11th, 9:00am – 12:30pm
Where: Stamford Innovation Center
           175 Atlantic St, Stamford, CT 06901

Cost:
$99 -discount price before November 4th
$149 – regular price after November 4th

 

REGISTER NOW!

 

Interested in the event, but can’t attend due to date or location? Let me know by email as we will be planning a virtual workshop soon.

Facebook 101 Workshop

Facebook Business Page 101 Workshop

On Friday October 28th, I’m excited to rejoin to The Summit at Workpoint Stamford to present another social media session that will help you learn important Facebook Business Page strategy!

In this hands-on workshop, solo-preneurs and entrepreneurs will learn and apply the following in just a couple of hours:

  • How to set up your Facebook business page
  • Invite people to “like” your page
  • Create posts that will shine through the clutter

You’ll leave with a Facebook page ready to promote your business. I’ll offer practical, easy-to-do steps to help you reach more people on Facebook and feel confident doing it.

Visit this evite page for more details and to register. I hope to see you on October 28th!