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Nancy Sheed 5 Social media hacks to save you time

5 Easy Hacks to Cut Your Social Media Time in Half

Save time and still look like a social media superstar

There are two types of social media users. Those who love it and those who consider it a necessary evil. Social media is important but it doesn’t have to take all your time. Here are my go-to shortcuts and hacks that will have you sharing your social media in record time with consistency and ease.

Tip one: Turn off notifications

You do not need an email, ping, and pop-up every time some action is taken on your social media platforms. These notifications are distractions and killing your time for productivity and creativity. You should be in charge of your time, not the other way around.

  • Turn notifications off on your phone (settings tab)
  • Turn them off in settings on computer/laptop as well
  • Turn off all notifications about email list updates, a daily summary will do
  • Schedule specific times to check comments, post and reply

Tip two: Create a portfolio of your social media assets

This includes images, content, hashtags, brand elements, style guide, boilerplate, bios and mission statement info. With everything in one place, you won’t spend hours tracking down all your stuff, every time you want to post on social media. Put it into one easy accessible location. If you don’t have an easy-to-find folder on your computer, then put it in the cloud, so you and your team can access it.

Here are popular apps for storing and retrieving images and information from anywhere:

Tip three: Develop a content calendar or checklist

This is ideal to have so you know what’s coming and you have dates and deadlines built in (free one here, for you!) With a plan in place, you will no longer be scrambling trying to figure out “What will I post today?”

A social media post checklist means you won’t forget anything and it provides you with a process for getting things done and leads to consistency across your platforms, which most certainly leads to better engagement.

Tip four: Batch your content or posting

This is big, so don’t skip it. Use focused blocks of time to knock out multiple versions of the same type of content.

  • Write 3-4 blog posts – then you are done for the month (if you are weekly)
  • Record 3-4 podcasts and schedule them for weekly release
  • Pick a time every week in which you schedule the bulk of your social media posts
  • Use posting tools to help you with your scheduling and management: Hootsuite, Buffer and Sprout Social are a few I like to use

Tip five: Hire someone

I promise, this is not a shameless plug! If you are stuck, uninterested, or truly don’t have the time for this, then figure out what would help you the most, and start there. Don’t waste time on projects that aren’t your “zone of genius.”

If a $20 an hour task is keeping you from doing the $100 or $1000 an hour work, then hiring someone else is a no brainer.

  • Need help organizing everything – hire an assistant (or VA)
  • Need help making things look pretty – hire a designer
  • Need help figuring out what the best content is – hire a strategist
  • Need help with Facebook ads – hire an ad specialist
  • Need help posting it all – hire a social media manager

What’s giving you fits today? Start there. Find out how to batch it, automate it or outsource it. You’ll love seeing these tasks off your to-do list and know they are still happening and helping you grow your audience reach.

Need specific help with these tips, tools or a strategy to make it work? Happy to chat about how I can help. Schedule a clarity call here.

3 Super-Simple Marketing Planning Steps (and free templates)

 

Embrace simple and get it done. That’s the best advice I have when it comes to creating and executing your plan for marketing your business. While there are tons of ways to complicate this, there are a few easy steps to follow when “simple and done” are the goal. If you’ve been overwhelmed (and who hasn’t?) by all the options and to-do lists, you’re going to love this approach.

I promise.

Disclaimer: This process is super simple. That doesn’t mean it won’t take some focus and time. Put 30 minutes on your calendar at least once a week and make this a priority. Simple? Yes. Magic? No. At least, not yet.

Super-simple step one: Get your ideas out of your head. Many of us are idea machines. We think of so many things that we don’t know what to do first. If that’s you, then the first step is getting the ideas for your marketing out of your head and into a format you can refer to later and add to often.

Use the “Your Ideas” template if you’re a pen and paper person, or use your favorite app. The technology doesn’t matter.

If you fall into the “I have no ideas” category, then use your first 30 minutes to brainstorm.  Start here:

  • What would you love to tell people about your industry?
  • What are common myths or misconceptions that need busting or correcting?
  • The last time you were inspired—what did you do, and what happened next?
  • What have your learned from your clients/customers?
  • Where is the best way to meet/reach your ideal clients?
  • What events are strategic for you this year?
  • What trends are you loving/sick of?  

Super-simple step two: Create a plan. Since we’re not going to complicate this, I’ve made a “Your Year” template you can download and keep handy. Start filling in the months with events, promotions, and campaigns. Don’t forget any seasonal times that occur in your business.

Some of you may be thinking…

“That’s all fine and dandy, but I don’t have campaigns; I’m not sure what to promote, and don’t even get me started when it comes to events!”

I hear you. Since we’re all about simple, just start with the next month or quarter. Is it back-to-school time, or the snowy days of winter? What events are happening that drive activity? If you’re still stuck, just look at the next month and start there. Review your idea list and find something that resonates with you. Use that as your focus for the month. (If you are feeling extra organized, then you can go a step further by mapping out your weeks in detail using the “Your Month” template here.)

Super-simple step three: Now that you’ve got a focus, it’s time to execute. How do you reach your audience? By sharing information where they are. Showing up in their email, their Facebook feed, at events they attend, etc. Write a blog post, tape a video, record a podcast, attend an event, or even better, be the speaker at the event.

Hint: It’s not necessary to do everything. It is necessary to do one or two things really well – and BE CONSISTENT!

Do what’s natural and easy for you. Not a writer? Then use voice-to-text. Don’t let technology (or lack thereof) keep you from sharing the information with your audience. I know someone who launched an entire business writing advice in Facebook posts. It’s not my go-to recommendation, but if that’s all you’ve got right now, then use it!

Rinse and repeat. It really is that simple.

Like most things in life, it gets easier when you know how. It also becomes part of your daily flow if you schedule the time to get it done. If you need more customers, you can’t NOT do this. If you’ve got more clients than you can handle, then hire someone to do it for you.

Ready? Let’s go!

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5 Reasons You Should Be Using Facebook Live Video

Unless you’ve been ignoring Facebook over the past year, you’ve probably noticed the proliferation of videos in your feed with the launch of Facebook LIVE video. Originally, rolled out for “verified” accounts only, then to business pages, Facebook LIVE video is available now to everyone.

What is it?  Facebook LIVE video is an easy way to record and share a video in real time using the Facebook platform. It is a fairly simple three-step process that instantly puts you live in front of your fans and friends and gives them the opportunity to react and engage with you while you are recording.

Not convinced it’s for you? Here are 5 reasons why you should consider using Facebook LIVE video:

1) Using Facebook LIVE video provides you a way to quickly and easily engage with your audience, clients and fans. They get an opportunity to see you live, hear your voice, get a sense of your personality, tone and approach and brings your brand to life. They can ask questions and react to what you are sharing so you can also know what is resonating with them.

2) You don’t have to write and your fans don’t have to read. In this media saturated, short-attention span world, your Facebook LIVE video instantly goes right to the matter, event, subject or topic without having to craft some perfected blog post or newsletter. Even better, you can use it in your blog post and newsletter like I have done here.

3) Facebook LIVE video gives you the opportunity to bring your audience into your world and give them a behind-the-scenes look at what you or your business is doing. This is a critical part of telling your story and helping people to understand more about you and your business. That exclusive

4) Facebook helps you promote your video. While you are LIVE recording, Facebook works on your behalf to let your fans and others know that you are LIVE and encourage them to tune in while you are LIVE. It typically shows up as notifications. Facebook also wants more people using Facebook video, so it tends to push video up into others feeds to increase or improve engagement.

5) It is so very easy to now create video content, not only to use on the Facebook platform but also to share across other online marketing platforms. Yes, there are a few things you can do to optimize your video process, but in its basic form like the video included here, it is as easy as 1-2-3 GO.

So what are you waiting for? Let’s figure out how Facebook LIVE can work for you and let me know in the comments below how you are using Facebook LIVE or share your videos here. I’ll see you LIVE soon.

Your 2016 Holiday Online Marketing Tips

The year’s not over yet just because the holidays are upon us!

Family get-togethers, feasts, and fun are right around the corner, but don’t close up shop yet! Just because you are doing business online doesn’t mean you can’t prepare for a nice year-end boost.  Here are a few tips for online marketing during the holidays.

How to Create a Holiday Marketing Campaign: A Step-by-Step Guide  – Hubspot
It’s not too late to plan a holiday marketing campaign. Hubspot offers this guide with everything you need to launch one. There are offer templates, free holiday-themed stock images, and resources designed to get your campaign up and running right away.

2016 Holiday Tips Mailchimp
40 tips to make the most of your holiday marketing. With special tips for email marketing focused on promotional calendar planning, segmenting, integrating with social media, using split-testing, and more.

Facebook’s 5 Social Media Marketing Ideas for the 2016 Holiday SeasonInc.
The top social media marketing strategies you ought to try, including viral content, tips for Black Friday, and more.