Behind the “Seens” with Brooke White
While Brooke and I met waayyyy back in our magazine publishing days, she has since worked in nearly every capacity of the book publishing world. She now balances her book work between the roles of ghostwriter and book editor. In addition to being one of the most fun AND funny people I know, Brooke has really smart things to say about helping authors.
Here are the highlights of our conversation:
Brooke’s journey from magazine publishing led to book publishing work (Hello South Beach Diet!) then a stint with a literary agency and onto a hybrid book publisher, on the editorial side. Now she has her own firm supporting authors as a ghostwriter or editor.
Authors need a ghostwriter when they have a really great idea for a book but they don’t feel comfortable writing it themselves or they don’t have the time. One of the most important things ghostwriters can do is get into an author’s head and articulate their thoughts and their messages and also being able to do it in the author’s voice so that their brilliance, knowledge and insight comes through.
Typically, people know when they need ghostwriting help. But for the best success, they need to be prepared to be real, be vulnerable and be raw! Everyone has a story and a why. Brooke likes to help them figure out how to pull that story out – as well as how to present it.
Often, when working with a ghostwriter, the initial book idea takes a turn and the original story will evolve from where it began. Also, the process typically takes a little longer than expected. And for a truly successful book and rewarding experience, authors should still expect to be involved and collaboratively.
Now what happens if a person has a manuscript and feels ready to go?
EVERY SINGLE BOOK NEEDS TO HAVE AN EDITOR!
No matter what.
The role of a book editor is to elevate the author’s words of the book to be the best it can be.
A book editor is that crucial second pair of eyes that can go very deep and will help expose the weaknesses in the story, fix them and make the book so much better.
When going the self-publishing route (versus traditional publishing when an editor is provided) an author needs to find the right editor. Otherwise, you are uploading a Word Document to be printed! Don’t do this! Also, we explore how a hybrid publisher works in the middle of traditional and self-publishing.
What makes the best working relationship between authors and editors/ghostwriters
- Respect for deadlines
- Flexibility and patience for the process
- Ability to think about the reader
Brooke thinks publishing a book and releasing it into the world is like birthing a baby!
If you are going the self or hybrid publishing path, it’s key to think about who you want on your team (yes, there are so many specialists!) to support you. In addition, to an editor, consider marketing support (yay marketing!) and also start doing your research about publishing partners as soon as you can!
Interested in exploring where you are in your writer or author journey? Let’s chat! If you want to learn more about how to be seen, be found, be heard, please connect with me on the socials or let’s set up a call to chat.