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Reset, Restart, Return, Reopen?

How are you springing out into the rest of this year?

Whether it’s because it’s spring, the second quarter, or the fact that the world feels like it’s coming back to life, it feels like we should be planning and taking some next steps, right? 

But if I’ve learned anything over this past year of pandemic, it’s that planning can be a precarious endeavor in these times. So I’ve been very curious about how others are approaching this time of possibility. 

Here are a few interesting and useful approaches, articles, podcasts, essays and prayers that I’ve discovered this month:

Personally, I can only wrap my head around the next 2+ months and basically getting me and my family (we’ve got some milestones happening!) mentally and emotionally into summer. Over this time, though, I’d like (or I’m hoping) to be really intentional about how to make the most of the second half of 2021. 

What about you? How are you approaching this time? 

If you are trying to figure out how to best show up and be seen, let’s chat and make it happen. Head over to my calendar here and let’s schedule some time to chat!

How to Create Your Own Publishing Company

Behind the “Seens” with Kayleigh O’Keefe, Founder and CEO of Soul Excellence Publishing

Interested in learning how to take an initial step into the world of book publishing? Kayleigh O’Keefe has some answers. She generously shares her personal experience (and now career focus) in multi-author book publishing. Listen and learn how this approach might just be the next best step on your journey to becoming an author.

Here are the highlights of our conversation:

How she started her publishing company
How a third-grade passion brought Kayleigh back to writing and publishing.
Working 14 years in corporate and start-ups helped her create her entrepreneurial approach.
Seeking a change and direction in her own life, she had the opportunity to become a published author without producing her own book.
It was a simple invitation for her to share her story which really opened her eyes.
She had the “a-ha” moment that “publishing was the path” for her to help people share their own stories with this new model of publishing of leadership and multi-author books.
Kayleigh knew she could hold the vision of her company and build the community, but she sought out the right team to support her in the actual book publishing tasks: editing, formatting, book design, etc.

How to be an author without your own book
An easy way to break into getting published is for people to participate in a multi-author book.
It’s less time, less commitment.
It gives you a taste of writing on a topic that is deeply touching and allows you to get your message out.
Once you have the confidence, you can see the path to your own book.
It also builds community.

How does the multi-author book process work?
Do the participating writers have to be perfect writers?
The most important thing in deciding who makes the cut into these books is their vulnerability or willingness to share.
Deciding if you are going to participate or be invited to participate is most often a “gut yes or no”
In addition to Kayleigh’s company, Soul Excellence, where are or how do you find these multi-author book opportunities? Look for communities and collectives that are aligned with your passions.

Kayleigh’s first book published was Leading Through The Pandemic: Unconventional Wisdom from Heartfelt Leaders
Wanted to find out how leaders had to change, move forward and grow?
Evolved out of Kayleigh’s passion for wanting to learn more on this subject.
Includes the message of 24 leaders from around the world and hit best-seller status on Amazon in several countries.
The time frame for the book was September to December 2020 and published January 2021.
With multi-author books you are able to capitalize on the momentum of the moment and get it done.

Kayleigh started recruiting for next book before she had even published the first one.

Next book up for is Significant Women: Leaders Reveal What Matters Most
It’s about how women define success on their own terms. How do these accomplished leaders make decisions, what guides their paths, and what’s most important to them.
It is coming out April 16, 2021

And now she is already building and recruiting for her next book, School’s Canceled: How Working Parents Fought For Their Children’s Education During the Pandemic. Education is a personal passion and she wants to hear and learn from parents who made it work over this past year.

How Kayleigh decides what her next book will be about? It’s two-fold: a response to what’s going on in the world and who she wants to meet and who she wants to learn from.

Favorite line:
Publishing isn’t the end game. It’s this beautiful way to create community and to collaborate on something tangible in the real world.

How to connect with Kayleigh?

Interested in exploring where you are in your writer or author journey? Let’s chat! If you want to learn more about how to be seen, be found, be heard, please connect with me on the socials or let’s set up a call to chat.

What Is Clubhouse and Why You Should Check It Out

Resources to Help You Understand and Better Engage on Clubhouse

Yes, Clubhouse is Another. Social. Media. App.
Cue the eye roll and know that I did not want to engage either. I don’t need another thing to do (or distract me) and was happy to sit this one out. But I can’t (I’m blaming Jen Lehner) and I don’t think you should either.

It’s so accessible – audio-only – no video or no carefully crafted, beautiful, witty, meme-type posts. You can come and go – there’s no feed where people can see where you have been or what you have posted. They can only see if you are in a room in real-time (or maybe see when you were last active).

[Want to know more about how it works or how to get started check out: Clubhouse App: How To Get Started from Social Media Examiner.]

Think of Clubhouse as a virtual event or conference where you can go wherever you want, where you can listen, learn and meet like minded people and industry experts from around the globe. It’s also possible to chat, ask questions and even collaborate with peers and celebs.

You can be as passive as you want – listening in on rooms; or as active as you want – raising your hand, getting on ‘stage’ (not as scary as it sounds) or even hosting rooms and starting clubs. How you choose to use Clubhouse is up to you.

For those of you interested in learning and connecting; or focused on growing your community or sharing your expertise or thought leadership. I really think it’s worth your time to check it out.

[Need more convincing? Check out this excellent piece I wish I’d written: How to Use Clubhouse to Grow Your Reputation from Social Media Examiner.]

Yes, you can get sucked in and lose hours of time mucking around. Yes, there are loads of people on there who are shameless self-promoters and hustlers who take up too much time and space on the platform – or as A.J. Jacobs put it “It’s like a bad podcast: poorly edited and only available on single speed.”

But for every bad experience, I’ve been equally blown away in other rooms by the generosity of the moderators and speakers to share not only their time, wisdom and insight (for FREE) but to graciously offer connections, opportunities, collaborations and sometimes even work!

In truth, the rooms I’ve enjoyed the most (besides the ones I host with my indie bookstore owner sister Holland – see more below) are the rooms where I don’t really know the subject well or I’m curious to learn more or go deeper on a subject.

And that’s why I’ve been recommending Clubhouse to clients and friends (and you) because it’s a way to share your expertise and make connections in an intimate, easy engaging way! No flying to a conference to be on stage, no complicated video prep or production and no glitches trying to do collaborative virtual LIVE meetings.

[Interested in how to make Clubhouse work for you? Check out Clubhouse App for Business: What Marketers Need To Know, another great article from Social Media Examiner.]

Is it for everybody – not necessarily! But I really believe for many that Clubhouse is an innovative platform worth investing some time and strategy, especially while it is still in its relatively early stages.

At this point, Clubhouse is “invite only” and only available on iOS (Apple). I’ve got invites I can share! Let me know (email or DM) if you’d like one or go ahead and download the app to get on the waiting list. It will notify your friends who might also have invites to share.

Then come on in! I co-host a “room” every Thursday at 12:30 ET / 11:30 CT with indie bookstore owner, sister Holland Saltsman where we chat about “Books, Business & Beyond” and love to welcome folks new to Clubhouse. Here are upcoming links:

March 18th: https://www.joinclubhouse.com/event/m2QgR5e9
March 25th: https://www.joinclubhouse.com/event/m2n7bNlA

And follow us on Clubhouse to get notifications for future rooms!

I’m also thinking of offering a “Clubhouse Concierge” service or class. Would you be interested? I’d love to hear what you think about Clubhouse, if you need help figuring it out, technically or strategically – or if you’re looking for a co-moderator to help you get started!

I’m here! Set up a time for us to chat now! In the meantime, I’ll see you in ‘da club!

Key Reasons and Steps to Raise Your Visibility Online with LinkedIn

Behind the Seens with Marietta Crawford, Personal Brand Strategist

It was such fun to geek out and be nerdy about all things LinkedIn and personal branding with Marietta Crawford of MariBrands4You. We were dropping all kinds of good advice and wisdom about the power of raising your online profile.

Here are some of the highlights of our conversation: 

How we came to be in the roles we are now – especially loving LinkedIn.

How Marietta as an intrapreneur found LinkedIn as a great resource not only for job opportunities but also as a great resource for finding her voice and point of view.

The same strategies that helped her engage on LinkedIn to help her start her business are the strategies that she now helps her clients with.

Why it’s not OK to “set it and forget it” with your LinkedIn profile.

When Google loves a good LinkedIn profile why wouldn’t you optimize yours to be found for all the best of what you do?  It’s free online real estate. 

Why do we have a love-hate relationship with the idea of “personal brand”? Regardless, it’s important because how else will people get to “know, like and trust” you before they meet you or possibly work with you. Also, it’s an opportunity for people to craft their story and bring together all of the parts of the work they do as well as the passions they have.

Using LinkedIn (and other social media profiles) can help you raise your “halo of mini-celebrity” that can help your path to guest writing, book deals, and speaking opportunities. In other words, your goal should be to look as successful online as you are in real life.

Video still seems to be the “content darling” on LinkedIn and many are taking advantage of the LIVE video on LinkedIn. But it’s still important to have to have quality content.

Publishing on LinkedIn vs long form posts? We are all still trying to figure out how “Algorithm Oz” so there is no definitive answer. However, the LinkedIn newsletter seems to be bringing more engagement these days.

At the end of the day, it’s important to focus on reaching that one person who is transformed or wants to take action!

If you are interested in getting help on LinkedIn, connect with Marietta in the following ways:

Website + FREE LinkedIn Guide

If you want to learn more about how to be seen, be found, be heard, please connect with me on the socials or let’s set up a call to chat.

Ready to Take the Stage with Your Big Talk?

Behind the “Seens” with Tricia Brouk

What a treat this conversation was! International award-winning director, executive producer, podcaster and general queen of the stage, Tricia Brouk took time to share her wisdom about how, why and when you are ready to take the stage and give your big talk.

Here are some of the highlights of our conversation: 

The world has changed and people are realizing we are all connected and we have a mission to tell our stories even if only for the one person who needs to hear it. 

How do you know you are ready to give a talk? 

Are you clear on your Purpose, Values and Mission?

When you are clear who you are as a communicator, then your message will resonate: captivatingly (yes, it’s a word!); powerfully and impactfully to help you get your message to the people who are meant to hear it. 

What comes first – the idea for the talk or the desire to give a talk?

How do you know if your talk idea is good – or if you’re ready?

What’s more important? Message or Delivery?

Ready to get help with your Big Talk? Check out The Art of the Big Talk Masterclass with Tricia and follow her on all the socials. 

Want to connect with Tricia?

If you want to learn more about how to be seen, be found, be heard, please connect with me on the socials or let’s set up a call to chat.