How to Make Content Planning Easy and Fun
Over the past couple of weeks, I’ve been working with several clients on what I like to call “content conversations” because that is truly what they are — much more collaborative and conversational than “content planning meetings” — which sounds and feels much more generic and overwhelming.
What a “content conversation” looks like is the client and I meeting to discuss what significant content (typically blog posts, videos and/or emails) he or she is going to focus on for the next month or quarter or possibly more. Depending on one’s style, it can look like mapping content ideas out on a calendar or it can more closely resemble a simple list of content ideas in a word document or spreadsheet. Regardless, we approach the planning of their content in a much more give and take fashion – working with their ideas, inspiration and expertise.
Curious how a “content conversation” would work for you? Here’s what it would be like…
You come to the table with ideas of things that you are interested in developing content around. And I come to the table (or the zoom call as the case may be) and help you filter out or focus on the content that would serve you the best and be most relevant to your audience. We also use data points from your analytics if we have access to that information.
What sometimes happens is you – as the author, expert, or thought leader – get caught up in all of the details of your work and how much you know or want to share. I like to help you “see the forest for the trees” and provide your ideal audience’s perspective. It helps us to focus on key content ideas – and reinforcing keywords that are important for you to be known and found for.
It also removes the doubt about whether or not you are creating the “right thing” since you’ve had a thought partner (me!) to help you tease out and strategize the content that would work best for you and your audience. You end up with a plan that you feel has been vetted and isn’t coming out of thin air when you feel moved to “create content”.
You’ll end up with a month to twelve weeks planned out with direction about what content you are going to create. You don’t have to wonder each week or month what you’re going to do — staring at a blank page or calendar. These “content conversations” remove your stress of worrying about “what” and “when” and help you to focus your attention and energy on “how” to make your content great!
Here are several other great ways to help you with your content planning:
If you’re interested in a “content conversation” so we can get your content strategically planned, let’s chat and make it happen. Head over to my calendar here and let’s schedule some time to chat!