Behind the “Seens” with Michelle Garside, Brand Strategist at Soul Camp Creative
After going through the “brand breakthrough” process with Michelle earlier this year, I was so captivated with her approach that I really wanted her to share it with others. Listen to our conversation, where she explains the concept of branding – in an authentic way that makes sense – and is FUN!
Here are the highlights of our conversation:
After going through the “brand breakthrough” process with Michelle earlier this year, I was so captivated with her approach that I really wanted her to share it with others. Listen to our conversation, where she explains the concept of branding – in an authentic way that makes sense – and is FUN!
She started her first company in 2011 that has now evolved into Soul Camp Creative, her agency of 10+ professionals.
Over the past 10 years she has helped fitness instructors, coaches, wellness professionals and authors with their brands – building confidence, growing clients and ultimately working for Gabby Bernstein and Teri Cole many other well-known influencers in the health and wellness space.
Why do people need brand strategies too?
Everyone needs a brand strategy to differentiate themselves, their messages and set the tone for lives they are building. Michelle helps them build the container to hold everything. If done well, people will get a feeling from your brand about who you are and how you operate in the world.
Creating a brand where people understand you immediately and identify where you fit into others’ lives. Ideally, they are sold into your brand, not just your products.
When do you know you need help with your brand?
1. Ready to go from 1:1 to one to many; building a bigger impact
2. Brand no longer fits the current or future situation – looking for a different container to hold the message.
Branding is the foundational component that does not change! It’s about:
- Who you are.
- Who you’re for.
- Why that matters.
What is a brand breakthrough?
A “brand breakthrough” is where you create the foundation of the brand – where you get the blueprint and footprint that can bring to life your marketing and your business.
It has evolved to a two-hour session – a magical process – where Michelle dives deep with you to figure out what your real true and authentic brand is. The deliverable is 6-7 page document that you can bring to life for your marketing. It will inform any designer, photographer, social media support or whoever is helping you with your marketing.
This work isn’t about a pretty logo. Names, taglines, messaging and brand vernacular and vocabularies are Michelle’s personal jam!
Without a thoughtful and authentic brand strategy that includes this work, you are going to fall flat, and you’ll be inconsistent and often it won’t resonate with your ideal audience.
How to connect with Michelle?
Facebook
Instagram
Website
Interested in exploring where you are in your writer or author journey? Let’s chat! If you want to learn more about how to be seen, be found, be heard, please connect with me on the socials or let’s set up a call to chat.