How do you handle this?

This blog post was meant to go live over two weeks ago. But I couldn’t send it. I didn’t know how to strike the balance in acknowledging the acts of war occurring in Ukraine while trying to move forward with “business as usual” without seeming unmoved, unsympathetic, or tone-deaf.

So I started asking others:
“How do you communicate with your audience right now?”

The responses were all over the place with some who kept emailing and posting on social media with no mention of Ukraine, while others had all but stopped their communications unless it revolved around the most recent news cycle. A few commented that it felt like we were going from crisis to crisis these days so they were adapting to this new normal.

After discovering a few thoughtful posts about “do-scrolling” (thanks, A.J.) and “hope-scrolling” (thanks, Jeffrey) and being inspired by countless thoughtful acts of grace and generosity, I landed in a place acknowledging, we can show empathy, support, and awareness AND we can also keep working (and sending emails like this) to help our communities be the best they can!

I’d love to hear from you though about how you integrate what’s going on in the world with your work.