Content creation and Twitter tips from WEN Meet-up

One of the best parts about speaking to groups about social media and online marketing is that I always learn as much as I teach.  Not only do I get the opportunity to hear about the current challenges entrepreneurs and business professionals face but everyone shares best practices for solutions.

This past Friday was no exception when I spoke with the Westchester Women Entrpreneurs’ Network (WEN) on “Best Tips for Getting Connected Online.”    This dynamic, super-smart, well-connected group of small business owners, wellness practitioners and marketing professionals taught me a few things that are well worth passing along:

1)   Creating content with ease – If you are in need of some writing help with your business blog, WEN organizer Kathy Perkal recommended using Zerys, a content marketplace for writers and marketers.

2)   Twitter tracking – To more easily track your Twitter reach, Suzanna Keith of TechandTravelMom, suggested trying either TweetReach or HashTracking for insight, analysis and reports of Twitter campaigns and activity.

3)   LinkedIn resumesLiz Dowling of Sweet Marketing Associates shared the advice that profiles on LinkedIn shouldn’t show time gaps.  It is better, she advised, to note a career gap with details of volunteer and unpaid work than to show nothing at all.

If you are in the Westchester area, I highly recommend you check out this network of movers and shakers.   Next month, they will be hosting Emily McKhann, co-founder of The Motherhood, a digital PR and marketing agency with a network of thousands of highly influential online moms.  To make it even sweeter (pun coming), monthly meetings are held at Chocolations in Mamaroneck.  Yum!

Curious – What networking groups do you belong to?  Do they meet in real life or virtually?  What do you find most useful?  Please share with a comment – thanks.

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