One of the best parts about speaking to groups about social media and online marketing is that I always learn as much as I teach. Not only do I get the opportunity to hear about the current challenges entrepreneurs and business professionals face but everyone shares best practices for solutions.
This past Friday was no exception when I spoke with the Westchester Women Entrpreneurs’ Network (WEN) on “Best Tips for Getting Connected Online.” This dynamic, super-smart, well-connected group of small business owners, wellness practitioners and marketing professionals taught me a few things that are well worth passing along:
1) Creating content with ease – If you are in need of some writing help with your business blog, WEN organizer Kathy Perkal recommended using Zerys, a content marketplace for writers and marketers.
2) Twitter tracking – To more easily track your Twitter reach, Suzanna Keith of TechandTravelMom, suggested trying either TweetReach or HashTracking for insight, analysis and reports of Twitter campaigns and activity.
3) LinkedIn resumes – Liz Dowling of Sweet Marketing Associates shared the advice that profiles on LinkedIn shouldn’t show time gaps. It is better, she advised, to note a career gap with details of volunteer and unpaid work than to show nothing at all.
If you are in the Westchester area, I highly recommend you check out this network of movers and shakers. Next month, they will be hosting Emily McKhann, co-founder of The Motherhood, a digital PR and marketing agency with a network of thousands of highly influential online moms. To make it even sweeter (pun coming), monthly meetings are held at Chocolations in Mamaroneck. Yum!
Curious – What networking groups do you belong to? Do they meet in real life or virtually? What do you find most useful? Please share with a comment – thanks.
You gave a wonderful social media 101. Thanks for all your insight and the shout out in your blog post!
Comments are closed.