Google+is Google’s native social network. Like Twitter and Facebook, you establish a profile, you can post updates and you connect with people. There are some differences, however. With Google, instead of “liking” something, you “+1” it. And instead of followers and friends, you have Google “circles” which is a great way to segment and target your Google connections.
Another advantage of the Business page are you can assign other team members to help you manage your Business page and many third party social media apps (like Hootsuite) work with Google+ Pages for effective social media management, scheduling and analytics.
(*Note: Don’t be surprised to find you that you already have to Google+ account created that you didn’t even know about. Google has a propensity to automatically create and attach Google+ accounts to their other Google products. In other words, if you have created a Gmail email account or a YouTube (it’s owned by Google!) account, it is highly likely that there is a Google+ account waiting for you to put your name on it and own it.)
If you have a brick and mortar business or a physical retail store or office, it is imperative that you claim your Google Local spot. Identifying your business with Google Local (formerly Google Places) gets your company literally on the map with Google Maps and Google Search. It also allows you to have directions and reviews as well as photos and videos and other Google+ Page features.
If you haven’t created any Google Pages for your business yet, it’s best to start with Google Local (now found within the Google My Business Apps) to get your page verified by Google and then this will also become your Google Business Page for social networking.
If you have already created a Business Page, it will depend on what type of Business Page you created as to whether or not you can merge the two pages together. Check with Google to find out more about merging.
For more information about using Google+, here are some of my favorite resources:
Are you already on Google+? What’s your favorite (or least favorite thing) about using it? Please share in the comments.