Key Reasons and Steps to Raise Your Visibility Online with LinkedIn

Behind the Seens with Marietta Crawford, Personal Brand Strategist

It was such fun to geek out and be nerdy about all things LinkedIn and personal branding with Marietta Crawford of MariBrands4You. We were dropping all kinds of good advice and wisdom about the power of raising your online profile.

Here are some of the highlights of our conversation: 

How we came to be in the roles we are now – especially loving LinkedIn.

How Marietta as an intrapreneur found LinkedIn as a great resource not only for job opportunities but also as a great resource for finding her voice and point of view.

The same strategies that helped her engage on LinkedIn to help her start her business are the strategies that she now helps her clients with.

Why it’s not OK to “set it and forget it” with your LinkedIn profile.

When Google loves a good LinkedIn profile why wouldn’t you optimize yours to be found for all the best of what you do?  It’s free online real estate. 

Why do we have a love-hate relationship with the idea of “personal brand”? Regardless, it’s important because how else will people get to “know, like and trust” you before they meet you or possibly work with you. Also, it’s an opportunity for people to craft their story and bring together all of the parts of the work they do as well as the passions they have.

Using LinkedIn (and other social media profiles) can help you raise your “halo of mini-celebrity” that can help your path to guest writing, book deals, and speaking opportunities. In other words, your goal should be to look as successful online as you are in real life.

Video still seems to be the “content darling” on LinkedIn and many are taking advantage of the LIVE video on LinkedIn. But it’s still important to have to have quality content.

Publishing on LinkedIn vs long form posts? We are all still trying to figure out how “Algorithm Oz” so there is no definitive answer. However, the LinkedIn newsletter seems to be bringing more engagement these days.

At the end of the day, it’s important to focus on reaching that one person who is transformed or wants to take action!

If you are interested in getting help on LinkedIn, connect with Marietta in the following ways:

Website + FREE LinkedIn Guide

If you want to learn more about how to be seen, be found, be heard, please connect with me on the socials or let’s set up a call to chat.