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HAYVN Book Group: Dare to Lead by Brene Brown

Join us for HAYVN’s monthly book group Join us on Monday, February 8th, 2021 at 5:30 PM EST. This month we’ll review “Dare to Lead by Brene Brown.”

This group will be facilitated by HAYVN members, Nancy Sheed, Founder of Nancy Sheed Communications, and Carrie Skowronski, Founder of Leadology.

About this book (Source: Google Books):
“Four-time #1 New York Times bestselling author Brené Brown has spent the past two decades studying the emotions and experiences that give meaning to our lives, and the past seven years working with transformative leaders and teams spanning the globe. She found that leaders in organizations ranging from small entrepreneurial startups and family-owned businesses to nonprofits, civic organizations, and Fortune 50 companies all ask the same question: How do you cultivate braver, more daring leaders, and how do you embed the value of courage in your culture?

In this new book, Brown uses research, stories, and examples to answer these questions in the no-BS style that millions of readers have come to expect and love.”

Each month we focus on a book to help you develop and grow personally and professionally. We look forward to seeing you!

Get a copy today (hardcopy, digital or audio) and join us on February 8th!

Register here.

HAYVN Book Group: Essentialism: The Disciplined Pursuit of Less

Each month we focus on a book to help you develop and grow personally and professionally. At the session, HAYVN Member, Nancy Sheed will facilitate a group discussion.

The Way of the Essentialist involves doing less, but better, so you can make the highest possible contribution.

The Way of the Essentialist isn’t about getting more done in less time. It’s not about getting less done. It’s about getting only the right things done. It’s about challenging the core assumption of ‘we can have it all’ and ‘I have to do everything’ and replacing it with the pursuit of ‘the right thing, in the right way, at the right time’. It’s about regaining control of our own choices about where to spend our time and energies instead of giving others implicit permission to choose for us.

In Essentialism, Greg McKeown draws on experience and insight from working with the leaders of the most innovative companies in the world to show how to achieve the disciplined pursuit of less.

We look forward to seeing you! Get a copy today (hardcopy, digital or audio) – and join us on January 11th.

January 11th @ 5:30 pm – 7:00 pm EST.

Register here.

HAYVN Book Group: The Thank You Project

Each month we focus on a book to help you develop and grow personally and professionally. At the session, HAYVN Member, Nancy Sheed will facilitate a group discussion.

What a better way to welcome the holidays than with gratitude. Author Nancy Davis Kho will join us as we discuss how happiness begins with one letter of gratitude at a time. Perfect project for our times, perfect book for the holidays. 

We look forward to seeing you! Get a copy today (hardcopy, digital or audio) – and join us on December 14th!

December 14 @ 5:30 pm – 7:00 pm

Register here.

HAYVN Book Group: We Were the Lucky Ones

Join us for HAYVN’s monthly Book Group to discuss “We Were The Lucky Ones” by Georgia Hunter.

Each month we focus on a book to help you develop and grow personally and professionally. At the session, HAYVN Member, Nancy Sheed will facilitate a group discussion. This month, local author Georgia Hunter will join us to discuss her family story which inspired her book. We look forward to seeing you! Get a copy today (hardcopy, digital or audio) – and join us on November 18th!

November 18 @ 5:30 pm – 7:00 pm

Register here.

3 Key Takeaways From A Writers Conference To Help Build Your Online Platform

As a first time attendee to the ASJA (American Society of Journalists and Authors) Writers Conference, I didn’t exactly know what to do expect – especially since I am not officially a writer. But many of my favorite clients and authors regularly attend this gathering, so I figured there had to be some value in spending two days in NYC with very prolific people.

And value there was, not only in the sessions and the keynotes (more below), but even more so in the warm, welcoming and very engaging group of people who organize it and attend the conference. Yes, there is networking, but it doesn’t feel like a shark fest of schmoozing, much more like a reunion of family and friends. Everyone asking about each other, their work and helping to make connections.

But I digress, and now want to share the three most valuable things that I heard at the conference that are critical concepts to people strategically building and growing their online platforms:

Being a thought leader is NOT the same as being an expert. From a panel of publishing gurus, Janet Goldstein, Nancy Peske and Dan Gerstein, who work on “big name” books, we were guided through their respective definitions of a thought leader.

Their combined basic premise is a thought leader is an expert who:

  • Has a brand and a point of view
  • Has fresh and original ideas
  • Is making a contribution in her/his sphere of influence
  • Is recognized and seen by others as a thought leader

This distinction is critical because many experts get caught up in their expertise, jargon and industry that they neglect to distinguish themselves with a clear voice, point of view or brand. On the flip side, there are many self-proclaimed thought leaders today, that might have big brands and even be recognized, but they are short on point of view or fresh and original ideas.

Takeaway tip: Making sure you tick all of the boxes for thought leadership is critical for building your online platform.

Having empathy for your reader can be more important to Google than keywords. Yes, this sounds like common sense, but many of us in the content world have been led to believe that keywords are king (or queen) and nothing else matters. Experts Tom Gerencer and Miral Sattar. While, advised while you shouldn’t ignore keywords, it is even more important to think about your readers’ pain points and reasons for looking for you. When writing your content or copy put yourself in their shoes, and think like they would when they need or want to find you.

Takeaway tip: Think about what people would “Google” or what they would ask “Alexa” if they were looking to find you. Make sure your content is being found for and is answering those questions and queries. Also, train your readers how to find you, especially on smart speakers.

The path to getting published is not always direct.
According to author and keynote speaker, Camille Pagán, there are no right and wrong decisions in your career journey. What’s more important than the perfect path, is your following your passion with persistence (lots of Ps!). Camille gave several examples from her career trajectory from journalist to novelist where her decisions and results might not have been what she had planned. However, they all served to the greater good of helping her get where she is today – writing a book a year!

Takeaway tip: Don’t get fixated on the traditional route or doing what everyone else does or says you should do. Stay faithful to what you believe in, get your content out and surround yourself with people who will support you on the journey.

If you are stuck in your own way of your expertise or your passion or can’t figure out how to get your best content out into the world, let’s set up a call and see if I can help. And I most definitely would recommend the ASJA Writers Conference – maybe I’ll see you there next year!