How can I make my website more marketing savvy? Even in this era of social media proliferation, your website is still a key marketing tool for you and your business. As it is controlled by you (not a mega platform that changes the rules of engagement frequently and unexpectedly), it makes sense to regularly check …
No surprise: what’s good for the bookseller is good for the book author. At this year’s ABA Winter Institute, I attended a conference session called “The New Marketing and Media Strategy” hoping to get caught up on the latest tips and trends. From the panel that featured my friends from last year’s USA Today / …
Technically, I like to say my new year starts on February 1st. This gives me the space and grace to go into January feeling OK and open – NOT overwhelmed! It also allows me to fully enjoy the holidays with family and friends. So instead of beating myself up about busted resolutions by the end …
This week I ran across this list of “25 Podcasts for Authors on Writing, Publishing, and Book Marketing” from the team at bookbaby.com. While it’s thorough, thoughtful, and cleverly organized, I was surprised to see that several of my go-to writing / author / book publishing focused podcasts were NOT listed. So I’m sharing some …
Twenty years ago this month, I quit corporate – or opted out – as they called it back then. You know the drill – commuting from the burbs to NYC by train, working in cubicles on the 35th floor of a midtown building, surrounded by co-workers, and lots of buzzy publishing activity of a weekly …
