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Plan now - for a better next year - event

Create A Step-by-Step Plan for Marketing Your Business Next Year

Are  you overwhelmed at the thought of a marketing your business next year?

Do you wonder if your marketing efforts with your website, email list and social media are effectively reaching “your” audience?

With 2017 right around the corner, wouldn’t you love to plan out your online marketing priorities for the year and know exactly what’s coming and how to make it happen?

NOW is the ideal time to ensure you start the new year off right!

On Friday, November 11th join me and Kate Schell of Digital Marketing Momma for a LIVE in-person workshop as we breakdown the 4 major areas of overwhelm and confusion that most entrepreneurs face in marketing their businesses online.

In this 3-hour hands-on planning workshop, we will help you:

  1. Identify Your Ideal Audience – do you know who you are talking to/trying to reach?

• Who is your target audience?

• do they want and need from you?

• What does the marketplace look like?

 

  1. Create a Marketing Calendar – it’s time to get dates and deadlines on your calendar NOW!

• Using worksheets we will clearly define your business goals so you know the end results you are working towards

• Plan out your work/life calendar to see when you can plan key dates, campaigns and promotional opportunities and give yourself the space to prepare and create.

• Determine what your primary marketing efforts should be. This will help you focus solely on the places and opportunities that will generate engagement and revenue.

• Understand what resources you will need based on your goals. By creating this list you will not have to scramble last minute.

 

  1. Identify the Most Engaging Content – what is the ideal information you want to share or promote using your online marketing?

• Brainstorm ideas for what the most compelling, engaging and valuable information you can be sharing with your target audience.

• Narrow down and prioritized the most effective and efficient way to develop/create/curate your content marketing.

• Get a complete list of popular programs and resources to use to help your content creation and curation easy and fast.

 

  1. Develop a Content Strategy Plan – so you know what to do when for the entire year!

• Map out your content calendar.

• Learn how to determine the right time to post and how best to connect with the right people for your business.

• Plan how to review and measure your marketing efforts to find areas that work and areas that need improvement, so you know where to spend more or less time, money & resources.

After this workshop, you will walk away with a clearer understanding, strategy and plan of how to reach your ideal audience as well as the steps and tools you need to do so to rock your business next year!

What are you waiting for? Register now (and get the discounted rate before November 4th) as there will be limited seating to keep this as interactive, dynamic workshop as possible.

 

Date:    November 11th, 9:00am – 12:30pm
Where: Stamford Innovation Center
           175 Atlantic St, Stamford, CT 06901

Cost:
$99 -discount price before November 4th
$149 – regular price after November 4th

 

REGISTER NOW!

 

Interested in the event, but can’t attend due to date or location? Let me know by email as we will be planning a virtual workshop soon.

Facebook 101 Workshop

Facebook Business Page 101 Workshop

On Friday October 28th, I’m excited to rejoin to The Summit at Workpoint Stamford to present another social media session that will help you learn important Facebook Business Page strategy!

In this hands-on workshop, solo-preneurs and entrepreneurs will learn and apply the following in just a couple of hours:

  • How to set up your Facebook business page
  • Invite people to “like” your page
  • Create posts that will shine through the clutter

You’ll leave with a Facebook page ready to promote your business. I’ll offer practical, easy-to-do steps to help you reach more people on Facebook and feel confident doing it.

Visit this evite page for more details and to register. I hope to see you on October 28th!

How To Write a Blog Quickly

How To Write a Blog Quickly

Here’s some great advice from my friend Kate at Digital Marketing Momma...

Do you want to blog for your business, but can’t find the time to sit down and write?

Almost everyone I know who runs their own business struggles with the same thing. Writing content.

Challenges: 

  1. What to write about
  2. Finding time to write it
  3. Getting people to read it and share it

We all face this.  Even if you love to write, it can difficult!

I came across this post the other day from Huffington Post and I wanted to share why this type of content and blog strategy is brilliant and a great way to get content out there quickly.

This was posted on August 24, 2016.

Stephen Colbert Has Finally Figured Out Hillary Clinton’s Illness

Screenshot 2016-08-28 11.21.10

To date this post has been shared, 2.8k times and the actual youtube video that was posted by The Late Show With Stephen Colbert was viewed 1,232,310 times.   WOW!

Here’s what I love about this post. 

  1.  The author focused on a very trending, hot topic at the moment.  Hillary Clinton’s health during this wacky election.  This has been all over the news lately and all the media outlets are obsessing over it.  So, his choice of topic was spot on for what’s happening now.
  2. The content is obviously of interest since it’s being shared and “liked”.
  3. It probably didn’t take him that long to write it up.

Here’s how you can do this in your own business to post great content at lightening speed.  Hate to write? There are ways to make it not so awful!

First you need some inspiration to write about.

Step 1: Start by asking yourself these questions: 

  • Is there anything trending online that’s relevant to your audience? I use an amazing online tool to help me with this.  It’s called BuzzSumo.  Totally worth my monthly investment.  I use it every day!
  • Is there an upcoming event that your audience needs to know about?
  • Is there a product launch that could enhance your products or services that you offer?
  • Did a celebrity jump on board with an endorsement or cause that’s relevant to your business?

Step 2:  Go on YouTube and do a search for videos that will help/educate/anger/empower/ease/bring laughter to your audience.  

Do a search for your topic/industry/idea and see what shows up first.  Find a video that’s from a credible source.  TIP:  Don’t post a video by someone that could be considered your competitor… Just sayin’

Step 3:  Write a short, easy blog about the video.  

Tell your audience your thoughts on the video.  Give them your opinion.  It doesn’t have to be a novel.  Just tell them what you are thinking.  Add in your expertise and wisdom.  Tell them what to do with the content.  Share how it can benefit them.

Step 4:  Embed the Video on Your Blog Post.

Make sure to cite the source of the video and relevant content.  You can see I’ve done it in this post. Give credit where credit is due!  You could even go a step further and tag the author and media outlet in your own social media.

Now your turn . . . What’s the hardest part writing blog posts for you? Please share in the comments below. Also, if you need help with content creation or strategy, reach out.  We LOVE to come up with plans!

Social Media 101 for Women Entrepreneurs

Social Media 101 for Women Entrepreneurs Event

Let’s talk social media . . .

I’m going to be joining The Summit team for an overview of the top social media networks (including current trends affecting each), with the goal of helping you figure out which are the right ones for your business and how to use them best.

Will you be there, too?

  • Frustrated and overwhelmed about how to use and manage your social media efforts?
  • Interested in what’s new with Facebook, LinkedIn, Twitter and all of the rest?
  • Excited for an up-to-the minute conversation about using the right social media platforms (and time!) more effectively to market your business?

Join me for a fun and engaging conversation about the most popular social media networks and how to make them work for you and your business.

Sponsored by The Summit, New York, NY

$45

Date: Wednesday, June 29th
Time: 9:30am – 11:30am
Location: WORKPOINT
Shippan Landing
290 Harbor Drive
Stamford, CT

Register Here