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Online Marketing Advice You Need To Know Now

Marketing Tips and Takeaways from INBOUND17

Still spinning from INBOUND17, an annual marketing conference in Boston, where I spent four days with 20,000 other fellow marketers, I am excited to share some of the top takeaways and immediately actionable insights. These ideas will help you be strategic about what’s trending in online marketing, so you can stay ahead of the curve and become even more connected to your clients and fans. Dive on in.

1> “Instagram is Facebook’s next Facebook”

So says Facebook’s (owner of Instagram) CEO Jeff Zuckerberg. Straight from the horse’s mouth, Facebook expert Mari Smith advised it is imperative to include Instagram in your social media strategy. When Facebook is putting their energy there, so should you, with opportunities for the fastest growth in growing your followers and increasing your brand awareness.

TAKEAWAY TIP – Connect your Instagram profile to your Facebook page for analytics about how to be more strategic with the right audience. Make sure that your Instagram is “on brand” with the rest of your social media profiles.


2> Video, video, video!

Yes, video continues to be the content darling with social media, especially with Facebook TV and video ads. Also from Mari Smith’s presentation, we heard how Facebook is (still) giving priority to videos created in Facebook—not only for posts, but also for ads. It is getting easier and easier to create more professional ads without having to spend a fortune on video production. Some of the video tools Mari recommended were Wave and Animoto.

TAKEAWAY TIP – If you haven’t started, start RIGHT NOW! Start experimenting and post something THIS WEEK! If you have started, take it up a level – especially if you have a great idea for video or television series.


3> Less is more. Quality over quantity.

20% of your content (the unicorns) is bringing in 80% of your traffic. Work it, be smart, be strategic. This message was repeated in many different forums with varying degrees of statistics. But the general message from all of the speakers I heard (Dharmesh Shah, Hubspot; Larry Kim, Wordstream, and Garrett Moon, CoSchedule) was that you should focus your growth (10x growth, not 10% growth) on these really big content ideas and winners.

TAKEAWAY TIP – Find your most popular content (check the analytics from your website and social media) and make a plan to make it work harder.

 


4> Be human and connect.

We all want to belong – but we need to be solid in belonging first to ourselves. With a new book out, called Braving The Wilderness, Brene Brown kicked off the conference with a most powerful call for everyone to be more engaged with their fellow humankind. Fresh from the front of the Houston hurricane disasters, she had real life stories and proof that we are capable of being humans together – not apart.

TAKEAWAY TIP – Call, touch, hug and/or really look at someone today and everyday! But also as we think of our companies and brands, it’s imperative to be OK and even stand out or stand alone in our authenticity.

 


5> Creativity happens whenever we solve problems.

I took comfort in being reminded that being a creator doesn’t mean you have to be an artist or designer, or really good at making things pretty. Specifically, Wharton professor and author Adam Grant had some very pragmatic suggestions no matter what you do or who you are for how to bring creative ideas to life …which often involve working with your grumpy outlier cohorts.

TAKEAWAY TIP – Have a plan for bringing your next big idea to life. Don’t assume the people who are like you or who like you are always going to be your biggest advocates and the people who can most help you succeed.


Check out my LIVE FB video from INBOUND here. And if you want more insight in how to apply these trends and tips to your online marketing strategy, set up a clarity call with me now.

6 Ways to Grow Your Business or Your Brand This Month

Whether you are interested in social media success, online branding, networking or business development, there is something for everyone over the next few weeks of November.  Most of these events – if not free – are a great value, worth your investment of time and money and some don’t even require you to leave your desk!   So if you are feeling like you need a bit of jump start this month, don’t miss these great opportunities.

Personal Branding 21 Day Challenge –  Nov. 1st – 30th,  Online
When you sign up, personal branding megastar Jill Celeste offers 80 personal branding activities, challenging participants to complete 21 of them by the end of the month. It’s perfect for any entrepreneur who wants to attract more clients to his/her business.
$39.99; Register here 

The Half Day Solution – Nov. 5th, 8:30am – Stamford, CT
A free introductory event with Fabienne Fredrickson leader of Client Attraction Business School focused on strategies and solutions for overcoming entrepreneurial challenges.  (There other events in VA and WA – check the site).
Free; Register here

Launching “Disruptive” Brands And Loving It  – Nov. 7th,  9am – Rye, NY
The fantastic monthly Women Entrepreneurs’ Network meet-up will learn from Jason Dorf CEO of The Goodnight Family LLC about  innovative growth strategies for start-ups.
$20 donation; Register here

“Understanding Google Analytics” – Nov. 14th, 8am – Darien, CT
This month 341U will host Google guru Kate Hamilton Miller who will share how to use Google Analytics for actionable insights, custom reports and conversion tracking.
$25; Register here

“The Art of Success!”  – Nov. 14th,  1pm – Online
A free webinar to teach you how to design a Brand that will make you look GREAT…online, in print and in person!  Hosted by Robin Dann of Studio G Creative Design & Brand Development.
Free; Register here

“Online Marketing Masterminds” – Nov. 18th, 5:30 – Stamford, CT
Internet marketing veterans Ryan Lee and Mary Agnes Antonopoulos will be sharing their step by step strategies for building and monetizing an audience online through blogging and social media. All proceeds from the event will go towards Operation Hope.
$35; Register here

With all of these opportunities, I either personally know the host , speaker or sponsor or I will be attending the event or BOTH!   So please feel free to contact me or leave a comment if you have any questions about any of these events.

Are there other events this month on your do-not-miss list?  Please share!


You Don’t Always Have To Be ON!

I’m not usually a ranter . . . but I was happy to “Simmer Down My Sassy Pants” recently with Mallie Hart (More Mallie) for a podcast where we challenge the belief that you have to be doing social media all of the time to be effective.

Tune in for contrarian advice on how unplugging and disconnecting will actually make you better when you are working on your online with your social media efforts.

When do you choose to disconnect?  Why?  How does it help?  Please share in the comments – and let me know what you think of the podcast.  Thanks.

Three Things You Must Do To Your LinkedIn Profile – Now

Do you think that LinkedIn is just for people seeking a better job opportunity? Think again. Not only is it the “world’s largest professional network” but it is a tremendous resource for industry news, publishing original content and staying connected.

Still not convinced you should bother with your LinkedIn profile? Then let me ask you this, what is the first thing you do before you are to meet or potentially work with someone unfamiliar to you?  You Google them, right?  And what do you think is typically the top result you will find in your search?  In most cases, you will find his or her LinkedIn profile (assuming you are not searching for a celebrity or criminal).   The same goes for someone who is interested in learning more about you.  LinkedIn is the easiest way for people to find out more about you online.

In order to make the most of your LinkedIn profile–your online face to the world–your should seriously consider doing these three things right away:


13954083571)   Use a good picture – Nobody wants to do business with an unknown, so why would you let your LinkedIn profile sit faceless?  A good photo doesn’t have to be a professional headshot, though those are ideal.  With today’s smartphone camera technology, there is no reason why you shouldn’t be able to create an image of you that compliments and enhances the rest of your profile.

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2)   Update (or add) your Headline & Summary
– This is really two things, but they are equally important.

The Headline is the description or title that appears just below your name.  Seize this opportunity in 120 characters to define yourself.  Don’t just throw in a job title.  Anyone can be a professional, principal or a manager, so be creative, use keywords and make your headline sing.  It defines you throughout LinkedIn.

The Summary is located on your profile below your picture, headline, location and industry, just above your experience.  Many people overlook this section and go straight to the experience – mistake!  The summary is your opportunity to grab someone’s attention and share exactly what you want them to know about you and encourage them to review the rest of your profile.  Be sure to include results-oriented language, specialties and easy-to-find contact details.



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3)   Disable Activity Broadcasts
 – Don’t annoy your LinkedIn connections or raise the suspicions of your boss if you are in serious job search mode and are frequently updating and revising your LinkedIn profile.  BEFORE you do anything, go to the Privacy Settings and disable (uncheck) “Activity Broadcasts” so that you are not sharing every edit and change with the world.

Staying active and up-to-date on LinkedIn is also important, but just tackling these three steps alone is a great start.  It will not only make your profile more complete, it will make it more engaging and linkable with the right people.

For more helpful information about LinkedIn, check out these useful articles:

Are you on LinkedIn?  How is it most useful to you?  How often do you update your profile?   And would you be interested in a participating in a LinkedIn class with me?  Please let me know in the comments.  Thanks!