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3 Ways To Optimize Your New Website Launch

3 Ways to Optimize Your Website Launch

I’ve been knee-deep in new website launches with clients and with my own website, recently.  After months of fussing over getting everything just right, it’s totally understandable to want to get that new baby out into the world. I get it – you can’t wait to finally share your new look and branding with everyone.  However, here are a three steps you should consider taking so that your fantastic new website gets maximum exposure and visibility.

1)   Get your website Google-ready.

As important as it is for your new site to function properly and be easy to navigate for new users, it is just as important for it to work well for Google and the other search engines. Make sure that you have created the best headlines, meta descriptions, and keywords for all of the content on your site so that the search engines identify your website as one that is reliable, informative, and appropriate for searches in your areas of expertise.

yoast

For most WordPress sites, you can add in plug-ins (Yoast is the most popular) to help you do this. However, if it sounds too confusing, I advise hiring an SEO (search engine optimization) expert to help you with this process – ideally before you even design your new site.

2)   Carry your new design across all platforms.

No doubt hours and hours were spent thinking about the images, color, fonts, and the look of your new site – right? Keep that awesome design going with your branding for your newsletter, social media networks, and online presentations. You want your fans and customers to feel like they are in your world with your consistent look and messaging no matter where they are in your online space.

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Create new newsletter header, and new (and appropriately-sized) social media images (both profile and cover images) using your brand’s new look. Also, make sure your website and looks good when it is shared. Get your designer to help you, and use social sharing plug-in (my website designer  recommended Social Warfare) and set up your social cards on your website so that you can control the look and specific content that is shared.

3)   Let your tribe help spread the word and engage with your new website.

Nothing is as infectious and engaging as a happy excited employee or fan, so let them help you share your good news. Encourage them to share the new website with their networks. If they have been involved in the process, this shouldn’t be difficult as they are probably as enthusiastic to get the word out.

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In one recent launch, the team was so excited and proud of the new website, the employee team shared it on Facebook and encouraged all of their friends to like the company’s Facebook page, nearly doubling the the audience in one week!

Or make a game out of it. My friend Patty Lennon just launched a gorgeous new site and to get her people to check it out, she created a treasure hunt on her site – hiding a phrase that she rewarded people for finding.

It could be so easy to finally flip the switch and just let your site be your new site. Often, people choose to forget these extra steps or they wait until they realize they are not getting the traction they expected.  But taking the time and implementing these critical to-dos into your launch strategy will most certainly give you the wider visibility and engagement you are seeking for your most important online marketing tool – your website.

Want to learn more about maximizing your new launch? Schedule a clarity call with me now.

When you dont know what to write

Blogging When You Hate To Write (or You LOVE To Write, But Don’t Have Time)

In this guest post, Kate Schell, aka Digital Marketing Momma shares her best tips on how to come up with ideas for your blog:

Let’s face it!

We are running businesses and families.  Time is LIMITED!!

It’s hard enough trying to find time to manage doing the work and juggling kid/husband/life stuff, but we also have to find time to promote, market and share our wisdom with the world so more customers and clients find us and want to hire us.

When I tell people that they “should” blog I can feel their insides groaning.  I know because mine do too and I enjoy writing.  Blogging feels so….Big.

What do you write about?

It’s going to take a long time?

What if no one reads it and I’ve wasted my time?

Where do I post it?

My challenge with blogging is that usually when creative inspiration strikes, I’m not in the right place to stop everything and write.  Like…when I’m making dinner for 4 hungry kids.  “Sorry gang here’s some cereal without milk because I forgot to buy it,  Mommy’s gonna go write”… Say wha?!?!

Of the flip side – when I do have some time to write, I stare at a blinking cursor for an hour and nothing comes.

Here are some tips!

Tip #1: Remembering a great blog idea

Create a google sheet or excel spreadsheet (for you Microsoft users) that’s called “Blog Ideas”.  When inspiration hits and you can’t stop, just add it to this spreadsheet to reference back to when you do have some time.

It can look at simple as this:

blog tracking

Tip #2:  Do a voice recording

If you can’t stop what you are doing and add something to a spreadsheet, BUT the ideas are flowing and you need to put them somewhere. If I’m in a jam and need to capture some ideas I plug my earbuds into my iPhone and use “Voice Memos” on my phone.

I wouldn’t trust it for a long recording because if you have a ton of photos, apps or “other” on your phone you may not capture a long recording.  But, it’s great for a quick memo.  The sound quality is pretty good.  Here – listen to my test I did.

If you want something fancier, there are several apps out there that have more features and can save in different formats. Here’s a great article on those apps.

By now you may be saying, “That’s great if I KNOW what I want to write about, but what if I have no idea (or time)?”

Here are some ways to get a blog published if you are stuck thinking of what to write about.

Tip #3: Ask your audience a question and then answer it

I discovered this beautiful book on Amazon.

4,000 Questions

Inside are some really great ideas that can inspire some creative writing.

For example:  let’s say you are a life coach – Ask your audience this little nugget of goodness:

“What do you need changed in your life before you can have more fun?”

Then write a blog, answering that question.

REMEMBER:  Blogs don’t have to be insanely long! Think about your readers attention span when writing.

Tip #4: Do a little research:

Go to www.buzzsumo.com and type in your topic you’d like to blog about.  The results will be the top shared articles and blogs based on that topic.  Use that article or post as inspiration.  It’s been shared a lot for a reason.  Can you put your own twist on the content?

BuzzsumoBuzzsumo

 

Tip #5: Go to the search God – Google

In the search bar, start to type a common question your clients or customers ask.

For example:  What is an autoresponder?

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As you are typing this, Google will make suggestions.  Those suggestions are commonly searched questions/phrases/words.  That means a lot of people are searching those suggestions.  Write a blog post based on those suggestions and put those keywords in the post.

 

Tip #6: Go to Google Trends 

See what’s a hot (or trending) topic.  Or see if a topic you want to write about has any interest.  You can also get some ideas for other keywords and topics that are popular. (see third image)

Here’s an example using email marketing again:

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Tip #7: Go to YouTube:

You can search by trending videos or search by topic. If you are going to use a video, make sure to watch all of it AND make sure it’s not done by someone who could be considered a competitor.

For example:  Let’s say you are a Fashion Blogger.

A trending video (today) is a video on Vacation Make-Up

Screenshot 2016-03-17 13.21.52

(SOURCE )

You can add the video to your blog and comment on it.

NOTE: MAKE SURE TO ADD THE LINK BACK TO THE VIDEO!!

All you have to write is “SOURCE” and hyperlink it.  Then you can use the video. (see below the image above)

TIP #8: Do a quick review on something you use everyday in life or business

Why not write up a quick review on something you love?  Is there a certain App that’s made your life easier?  Write about it and share the info.  Is there a Podcast you love?  Tell people about it.  If you share on your social media pages, try to tag the person who’s doing the Podcast.  You never know, you may get some social media love back.

Try those tips out.  See what works for you.  Let me know what you think over on our Facebook page!

Best of luck busy entrepreneurs!! Blog away!

XO Kate

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Kate Schell, aka Digital Marketing Momma is an entrepreneur and crazy busy mom to four. Digital marketing, online business models, funnels and sales strategies are her drive and passion in business! She gobbles up anything and everything that has to do with online business and backend technology systems. But her true passion lies in supporting women entrepreneurs in building their businesses and CRUSHING their fears around technology and digital marketing!

Why You Shouldn’t Ignore Google+

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Good news: Google is everywhere and offers a myriad of opportunities for you and your business to be found.  Bad news: If you are not effectively utilizing Google you are missing the chance to connect with your target audience and customers.  So let’s take a look at the basic social networking components you can utilize in the Googlesphere for optimal social media marketing.

Google+ is Google’s native social network.  Like Twitter and Facebook, you establish a profile, you can post updates and you connect with people.   There are some differences, however.  With Google, instead of “liking” something, you “+1” it.  And instead of followers and friends, you have Google “circles” which is a great way to segment and target your Google connections.


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A Google+ Profile page is for individuals and personalities.  As noted above, you can create circles of peers and they can add you to their circles.  You can also make your profile as public or private as you want with the control settings.

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A Google+ Business Page is a must for your business if nothing else for its SEO (search engine optimization) benefits.  Taking ownership of your business page with Google allows you control over what others are seeing about you on Google and creates another opportunity to drive people to your website.  So even if you don’t plan to actively utilize it in your social media marketing, at least take ownership of your Business page.

Another advantage of the Business page are you can assign other team members to help you manage your Business page and many third party social media apps (like Hootsuite) work with Google+ Pages for effective social media management, scheduling and analytics.

(*Note: Don’t be surprised to find you that you already have to Google+ account created that you didn’t even know about.  Google has a propensity to automatically create and attach Google+ accounts to their other Google products.  In other words, if you have created a Gmail email account or a YouTube (it’s owned by Google!) account, it is highly likely that there is a Google+ account waiting for you to put your name on it and own it.)


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Google Local (formerly Google Places)
If you have a brick and mortar business or a physical retail store or office, it is imperative that you claim your Google Local spot.   Identifying your business with Google Local (formerly Google Places) gets your company literally on the map with Google Maps and Google Search.  It also allows you to have directions and reviews as well as photos and videos and other Google+ Page features.

If you haven’t created any Google Pages for your business yet, it’s best to start with Google Local (now found within the Google My Business Apps) to get your page verified by Google and then this will also become your Google Business Page for social networking.

If you have already created a Business Page, it will depend on what type of Business Page you created as to whether or not you can merge the two pages together.   Check with Google to find out more about merging.


All of this can seem overwhelming and you may feel it is easy just to skip this one out, but before you do, remember EVERYONE USES GOOGLE.   These robust (and FREE!) Google tools exist to help you grow your discover-ability and audience reach.  So dig in to Google+.  See what accounts may already be established.  At a minimum, get started with a personal Google+ profile and start growing your circles.

For more information about using Google+, here are some of my favorite resources:

Are you already on Google+?  What’s your favorite (or least favorite thing) about using it?  Please share in the comments.