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Ultimate Social Media Checklist for Events

The Ultimate Social Media Checklist for Events

Hosting an event? Want to make sure it is a big success for the organizer, attendees, presenters, and event sponsors. Using social media as part of your event marketing strategy, you have a terrific opportunity to create significant momentum and interaction.

You can increase engagement and overall awareness of your events with a solid social media plan. Here’s how:

(Download Social Media Checklist for Events here.)

Social media is a great way to promote your event to your target attendees, but it doesn’t stop there. During your event, social media provides a great opportunity to interact with your audience in real time. It also allows attendees, presenters as well as organizers to share and amplify the event presentations and overall messaging.

Post event, a social media strategy means you can use crowd-sourced photos, presentation comments, reviews, blogs, recaps, podcasts and videos about your event. If you have a regular event schedule, seeing the great comments, videos and photos is a great way to bring in new people to your next event. It’s a great after-event list building tool as well.

You also have a great way to continue the conversation. You can use feedback surveys to create a graphic about the most valued presenter, or the most commented keynote. If your presenters agree (and they will) you can share slides and commentary after the fact and compile a few of the real-time comments for a great way to generate interest in your next event.

Using social media before, during, and after your event is no longer optional.

Organizers, attendees, and presenters now rely on social media for event updates and to connect with others. Sponsors will also appreciate the chance to raise their profile at the event, and increase their visibility to those who can’t attend live via social media posting and sharing.

To help make sure an effective social media strategy is part of your next event, I’ve created a Social Media Event Checklist. It provides the plan for a smart strategy and allows you to make sure your social presence before, during and after your event supports you, your event and your attendees.

Download Social Media Checklist for Events
Plan now - for a better next year - event

Create A Step-by-Step Plan for Marketing Your Business Next Year

Are  you overwhelmed at the thought of a marketing your business next year?

Do you wonder if your marketing efforts with your website, email list and social media are effectively reaching “your” audience?

With 2017 right around the corner, wouldn’t you love to plan out your online marketing priorities for the year and know exactly what’s coming and how to make it happen?

NOW is the ideal time to ensure you start the new year off right!

On Friday, November 11th join me and Kate Schell of Digital Marketing Momma for a LIVE in-person workshop as we breakdown the 4 major areas of overwhelm and confusion that most entrepreneurs face in marketing their businesses online.

In this 3-hour hands-on planning workshop, we will help you:

  1. Identify Your Ideal Audience – do you know who you are talking to/trying to reach?

• Who is your target audience?

• do they want and need from you?

• What does the marketplace look like?

 

  1. Create a Marketing Calendar – it’s time to get dates and deadlines on your calendar NOW!

• Using worksheets we will clearly define your business goals so you know the end results you are working towards

• Plan out your work/life calendar to see when you can plan key dates, campaigns and promotional opportunities and give yourself the space to prepare and create.

• Determine what your primary marketing efforts should be. This will help you focus solely on the places and opportunities that will generate engagement and revenue.

• Understand what resources you will need based on your goals. By creating this list you will not have to scramble last minute.

 

  1. Identify the Most Engaging Content – what is the ideal information you want to share or promote using your online marketing?

• Brainstorm ideas for what the most compelling, engaging and valuable information you can be sharing with your target audience.

• Narrow down and prioritized the most effective and efficient way to develop/create/curate your content marketing.

• Get a complete list of popular programs and resources to use to help your content creation and curation easy and fast.

 

  1. Develop a Content Strategy Plan – so you know what to do when for the entire year!

• Map out your content calendar.

• Learn how to determine the right time to post and how best to connect with the right people for your business.

• Plan how to review and measure your marketing efforts to find areas that work and areas that need improvement, so you know where to spend more or less time, money & resources.

After this workshop, you will walk away with a clearer understanding, strategy and plan of how to reach your ideal audience as well as the steps and tools you need to do so to rock your business next year!

What are you waiting for? Register now (and get the discounted rate before November 4th) as there will be limited seating to keep this as interactive, dynamic workshop as possible.

 

Date:    November 11th, 9:00am – 12:30pm
Where: Stamford Innovation Center
           175 Atlantic St, Stamford, CT 06901

Cost:
$99 -discount price before November 4th
$149 – regular price after November 4th

 

REGISTER NOW!

 

Interested in the event, but can’t attend due to date or location? Let me know by email as we will be planning a virtual workshop soon.

Social Media 101 for Women Entrepreneurs

Social Media 101 for Women Entrepreneurs Event

Let’s talk social media . . .

I’m going to be joining The Summit team for an overview of the top social media networks (including current trends affecting each), with the goal of helping you figure out which are the right ones for your business and how to use them best.

Will you be there, too?

  • Frustrated and overwhelmed about how to use and manage your social media efforts?
  • Interested in what’s new with Facebook, LinkedIn, Twitter and all of the rest?
  • Excited for an up-to-the minute conversation about using the right social media platforms (and time!) more effectively to market your business?

Join me for a fun and engaging conversation about the most popular social media networks and how to make them work for you and your business.

Sponsored by The Summit, New York, NY

$45

Date: Wednesday, June 29th
Time: 9:30am – 11:30am
Location: WORKPOINT
Shippan Landing
290 Harbor Drive
Stamford, CT

Register Here

Content creation and Twitter tips from WEN Meet-up

One of the best parts about speaking to groups about social media and online marketing is that I always learn as much as I teach.  Not only do I get the opportunity to hear about the current challenges entrepreneurs and business professionals face but everyone shares best practices for solutions.

This past Friday was no exception when I spoke with the Westchester Women Entrpreneurs’ Network (WEN) on “Best Tips for Getting Connected Online.”    This dynamic, super-smart, well-connected group of small business owners, wellness practitioners and marketing professionals taught me a few things that are well worth passing along:

1)   Creating content with ease – If you are in need of some writing help with your business blog, WEN organizer Kathy Perkal recommended using Zerys, a content marketplace for writers and marketers.

2)   Twitter tracking – To more easily track your Twitter reach, Suzanna Keith of TechandTravelMom, suggested trying either TweetReach or HashTracking for insight, analysis and reports of Twitter campaigns and activity.

3)   LinkedIn resumes – Liz Dowling of Sweet Marketing Associates shared the advice that profiles on LinkedIn shouldn’t show time gaps.  It is better, she advised, to note a career gap with details of volunteer and unpaid work than to show nothing at all.

If you are in the Westchester area, I highly recommend you check out this network of movers and shakers.   Next month, they will be hosting Emily McKhann, co-founder of The Motherhood, a digital PR and marketing agency with a network of thousands of highly influential online moms.  To make it even sweeter (pun coming), monthly meetings are held at Chocolations in Mamaroneck.  Yum!

Curious – What networking groups do you belong to?  Do they meet in real life or virtually?  What do you find most useful?  Please share with a comment – thanks.