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How To Write a Blog Quickly

How To Write a Blog Quickly

Here’s some great advice from my friend Kate at Digital Marketing Momma...

Do you want to blog for your business, but can’t find the time to sit down and write?

Almost everyone I know who runs their own business struggles with the same thing. Writing content.

Challenges: 

  1. What to write about
  2. Finding time to write it
  3. Getting people to read it and share it

We all face this.  Even if you love to write, it can difficult!

I came across this post the other day from Huffington Post and I wanted to share why this type of content and blog strategy is brilliant and a great way to get content out there quickly.

This was posted on August 24, 2016.

Stephen Colbert Has Finally Figured Out Hillary Clinton’s Illness

Screenshot 2016-08-28 11.21.10

To date this post has been shared, 2.8k times and the actual youtube video that was posted by The Late Show With Stephen Colbert was viewed 1,232,310 times.   WOW!

Here’s what I love about this post. 

  1.  The author focused on a very trending, hot topic at the moment.  Hillary Clinton’s health during this wacky election.  This has been all over the news lately and all the media outlets are obsessing over it.  So, his choice of topic was spot on for what’s happening now.
  2. The content is obviously of interest since it’s being shared and “liked”.
  3. It probably didn’t take him that long to write it up.

Here’s how you can do this in your own business to post great content at lightening speed.  Hate to write? There are ways to make it not so awful!

First you need some inspiration to write about.

Step 1: Start by asking yourself these questions: 

  • Is there anything trending online that’s relevant to your audience? I use an amazing online tool to help me with this.  It’s called BuzzSumo.  Totally worth my monthly investment.  I use it every day!
  • Is there an upcoming event that your audience needs to know about?
  • Is there a product launch that could enhance your products or services that you offer?
  • Did a celebrity jump on board with an endorsement or cause that’s relevant to your business?

Step 2:  Go on YouTube and do a search for videos that will help/educate/anger/empower/ease/bring laughter to your audience.  

Do a search for your topic/industry/idea and see what shows up first.  Find a video that’s from a credible source.  TIP:  Don’t post a video by someone that could be considered your competitor… Just sayin’

Step 3:  Write a short, easy blog about the video.  

Tell your audience your thoughts on the video.  Give them your opinion.  It doesn’t have to be a novel.  Just tell them what you are thinking.  Add in your expertise and wisdom.  Tell them what to do with the content.  Share how it can benefit them.

Step 4:  Embed the Video on Your Blog Post.

Make sure to cite the source of the video and relevant content.  You can see I’ve done it in this post. Give credit where credit is due!  You could even go a step further and tag the author and media outlet in your own social media.

Now your turn . . . What’s the hardest part writing blog posts for you? Please share in the comments below. Also, if you need help with content creation or strategy, reach out.  We LOVE to come up with plans!

Content planning tips

Time for a Plan! What, Why and How of Content Planning

Do you find yourself scrambling every day, week, or month, trying to figure out content planning (i.e., what you are going to blog, post or email to your fans and customers)?

How would it feel if you had a schedule and system, where your content was all planned out – so that every day you and your team would know what was posting when? Awesome, right?

Say goodbye to stress and feeling guilty about neglected social media platforms and blogs. Say hello to organization for you and your audience in providing consistent valuable and engaging content that will leave your fans wanting and expecting more.

Let’s dig in to the WHAT, WHY and HOW of content planning:

WHAT is content planning?

Content planning – sometimes known as editorial planning or editorial calendar – is the system of planning out all of the your content (blog posts, promotions, campaigns, newsletters and social media posts) ideally in calendar format (or spreadsheet, or Word docs) so that you are constantly and consistently delivering valuable, timely information to your peeps.

For example, I try to blog at least once a month about something I’ve been working on with clients or something that I think needs explaining to my followers who are interested in learning more about online marketing and social media.

I then create a monthly newsletter to share the most recent blog post(s) and any other recent online marketing and social media news and trends as well as upcoming events. And for my “secret sauce” – try to include a playlist!

Typically, I plan this for the middle of the month, because I’m usually busy at the beginning of the month working on client work (their newsletters, etc.). Then, I share the blog/newsletter on all of my social media posts, for people who might not be on my email list.

Example of my typical content planning:

Example of content planning and scheduling for my blog

 

REPEAT!

That’s a very simplified version of my content planning and scheduling for my blog, newsletter and related promotional social media!

WHY should you plan your content?

The main reasons you should plan your content marketing are:

First, you will eliminate the stress of always feeling like you should be more to communicate with your ideal audience. Once you set up some sort of system, you can rest easy that you have a plan to make it happen.

Second, planning makes it easier for your team (admin, designer, web person) to support you. If you have your content planned out, then you can enlist the support of your team to potentially help with research, images, posts and scheduling, etc.  Heck, you may even be able to delegate the whole process. Many hands will make light work, especially when they are working with your new schedule.

Lastly, your audience will love, expect and come to rely on your regularly shared insights and expertise with your blog and newsletter delivery. With consistent content, you’ll become the teacher, adviser and coach constantly engaging and delighting your clients with valuable information that further establishes you as an expert in your field. 

HOW do you create your content plan?

First, decide what kind of content will you be creating, curating and sharing? – For some, it’s easier to think about what they want to say, share, teach, or promote. For example, you might have a series of “how-to” videos, timely tips blog posts, a project portfolio or seasonal promotion or campaign with a countdown. If you are stuck, I often tell clients to think about the top 10 questions that they get asked by their clients.

Related Reading: Blogging When You Hate to Write

Second, establish when will you be posting and sharing your content – While it’s important to consider how frequent your audience wants to hear from you, it’s equally if not more important to answer the question – how often can you/your team reliably and consistently deliver?

While many “experts” advise that weekly is the ideal frequency to stay in touch with your tribe, I advise starting with what feels like a manageable schedule. You are much better off to commit to a monthly schedule and consistently deliver for a year, than to dive into a weekly commitment and peter out after 2 months.

NINJA TIP – Batch your content if you can

Instead of writing a new blog every time you have one scheduled, consider writing them in batches. Why not bang out 3-4 blog posts then you would be done for the month or the quarter depending on your frequency.

The same can be said for social media content. You should consider posting at least a week’s worth of your social media in advance. This is particularly good for evergreen and/or promotional posts that aren’t tied to news and trending ideas. If you can schedule the bulk of your

SUPER NINJA TIP – Schedule your content

Most of your online marketing platforms like WordPress, MailChimp, Facebook and/or third party apps, like Hootsuite, Buffer, SproutSocial, and CoSchedule all have super helpful scheduling features so you don’t feel tied to your computer when you need to post.

If you can plan and schedule your online content, it will become part of your business activities, instead of an afterthought that never happens.Click To Tweet

 

Sign up below to get your own free Content Calendar from me:

 

Please share in the comments below what your favorite tips, tricks and tools are for optimum blog and social media content planning. Or connect with me if you need some help planning your content calendar. Now get planning!