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Social Media 101 for Women Entrepreneurs

Social Media 101 for Women Entrepreneurs Event

Let’s talk social media . . .

I’m going to be joining The Summit team for an overview of the top social media networks (including current trends affecting each), with the goal of helping you figure out which are the right ones for your business and how to use them best.

Will you be there, too?

  • Frustrated and overwhelmed about how to use and manage your social media efforts?
  • Interested in what’s new with Facebook, LinkedIn, Twitter and all of the rest?
  • Excited for an up-to-the minute conversation about using the right social media platforms (and time!) more effectively to market your business?

Join me for a fun and engaging conversation about the most popular social media networks and how to make them work for you and your business.

Sponsored by The Summit, New York, NY

$45

Date: Wednesday, June 29th
Time: 9:30am – 11:30am
Location: WORKPOINT
Shippan Landing
290 Harbor Drive
Stamford, CT

Register Here

Not What You’d Expect: The Top Buzz Words in Social Media Marketing #SMMW15

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You would think the top phrases you would hear at a top social media marketing conference would be “fan growth,” “key posting times,”  “traffic,” “conversion,” and “ROI” – right?  Wrong!

I am refreshed and recharged to share from this year’s Social Media Marketing World 2015 (#SMMW15) the consistent calls for marketers to connect on real and authentic levels in order to build their communities.  From keynote speeches and breakout sessions to table talks and networking, the focus in this age of information overload and short attention spans was “better not more” and “helping not selling.”

Take a look at these key buzzwords, sound bites and takeaways from the top experts in digital marketing to see what resonates most with your business:

HUMAN
Being relatable and relevant is key in getting the attention of your customers and building your community. Tell your story and get others involved in it.
·  “Always Be You”  – Ambassador Mike Bruny
·  “It’s not the wand, it’s the wizard”Tom Webster shared by Christopher Penn
·  “Invest in human beings” Pam Moore

EMPATHY
Address the needs of your community, customers and clients by creating content and using technology to care, share, serve and listen.   Don’t simply create a marketing plan on autopilot.
·  “Earn the right to sell” Chris Brogan
·  “Caring is scalable” – quote attributed to Gary Vaynerchuk by Mari Smith

SERVICE
In this age of instant gratification and bad reviews, go above and beyond in serving your fans and your haters.  Wow them!
·   “Service is the new social”Mari Smith
·   #HugYourHatersJay Baer

ENGAGE
Create moments, movements and communities in which people want to belong and participate.
·   “People don’t buy, they join”  – Pam Moore
·   “If content is king, then engagement is the queen”Mari Smith

ENTERTAIN
Yes, marketing can be entertaining. Celebrate and have fun.
·   F – I – W – T – S – B – S Find Interesting Ways To Say Boring StuffAnn Handley

Upon review, you realize you can’t really embrace any one of these concepts without touching on several of the others.  If you are being of service, you are engaging and showing empathy.  In embracing all of the above, you are more than likely being very human in connecting to your community.

Whether you are in product sales or creating a brand for your service business, keeping these very essential concepts top of mind as you create your marketing strategy is vital for being found, being seen and being heard and more easily connecting with your ideal community.

For more takeaways, tweets and tips from #SMMW15, check out these all-star posts:

For further recommended reading about personal, service based marketing and content creation, check out these great books:

Please share in the comments, how you are being more human, engaging, empathetic, service-oriented and entertaining with your online marketing.  And also sign up for my newsletter to receive more articles like this one directly in your inbox every month.  Thanks!

The Top Social Media Posts Shared This Year

As a recap for 2014, here is compilation of the most popular articles and posts that I have shared this year.

Feel free to bookmark this page as useful tool and go-to resource for all of your social media information.

Social Media – General
Which Social Network Is Best For Your Business – CNN Money

10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy – Fast Company

12 Essential Social Media Cheat Sheets – Mashable

Men Are From LinkedIn, Google+ & YouTube, Women Are From Twitter, Instagram & Pinterest – MediaBistro

30 Little Known Features of the Social Media Sites You Use Every Day – Buffer

How to Create Perfect Posts on Social Platforms v.5 – Socially Stacked

Social Media 2013 by Erik Qualman – You Tube

Online Marketing
Propel Your Content Marketing to New Levels – Huffington Post

3 Essential Tools To Rock Your Online Marketing – Nancy Sheed Blog

5 Easy Ways to Freshen Your Digital Face – Yahoo Small Business

What Does Your Email Say About You? Free Is Fine But . . . Nancy Sheed Blog

Facebook
Converting Facebook Likes to Subscribers – AWeber

How Facebook Calculates What Appears in Your News Feed – Mari Smith

10 Facebook Hacks – Techlicious

Facebook Housekeeping: 5 Things You Can Do Right Now – Hongkiat

Twitter
The Top 10 Reasons I’m Not Following You On Twitter – LinkedIn

11 Things You Didn’t Know You Were Doing Wrong On Twitter – HubSpot

9 Small Business Twitter Marketing Examples to Study – Social Media Examiner

23 Seldom Used Ideas for How to Use Twitter Lists – Buffer

Understanding Twitter Lingo – Nancy Sheed Blog

3 Reasons People Will Follow You on Twitter – Nancy Sheed Blog

The 7 Key Ingredients of a Powerful Twitter Bio – Buffer

15 Tips to Get and Keep More Twitter Followers – Kim Garst

LinkedIn
How Do You Measure Your LinkedIn Worth? – Social Media Impact

Three Things You Must Do On LinkedIn Right Now – Nancy Sheed Blog

10 LinkedIn Blunders That Make You Look Like An Amateur – Forbes

17 LinkedIn Profile Must-Haves – Entrepreneur

How to Write the Perfect LinkedIn Headline – Top Dog Social Media

7 Simple Ways to Rock Your LinkedIn Personal Profile – Social Solutions

How to Lose Jobs and Alienate People on LinkedIn – Fast Company

Admin / Privacy / Productivity
Target hack: Tips for all customers – CNN Money

How To Survive The Snapchat Hack (and-others) – TIME

New Start-ups: Here’s Your Digital To-Do List – Inc.

4 Online Business Tools That Will Make You More Productive – Nancy Sheed Blog

Social Media Privacy Settings – Social Media Examiner

Planning for a Productive Year – Nancy Sheed Blog

Which one did you find most useful, interesting or surprising? And what types of articles and posts would you like to see more of in 2015?  Please share in the comments.  Thanks.


What I Learned About “Social Media Today”

Last Friday, I attended another amazing Women Entreprenuers’ Network meeting at Serendipity Labs  in Westchester to learn about the state of “Social Media Today.”  Our guest speaker was Chris Dessi, CEO of Silverback Social, who was inspiring and instructional. He kept us on the edge of our seats discussing the life changing trajectory that social media has played in our lives and our businesses over the past several years.

From an inspirational standpoint he challenged our group to create and share “spine-tingling” interactions and charged us all to have a “reverence for the platform”! Wow!  No small challenge, but I am going to try and carry that charge forward with me as I think about how and what I am posting and sharing across social media.

From a practical standpoint, here are Chris’s top tips for strategic timing with your social media posts:

  • For Facebook– think “coffee and cocktails” as the best time for posting.
  • For Twitter – think reading the paper and looking at the news, during the day.

For more information on Chris and his company, you might want to consider attending his Westchester Digital Summit  held next May.  I think you’ll see me there!

Have you been to a fantastic networking event lately?  What valuable advice did you receive?

In picture (l-r):  me, Chris Dessi, Silverback Social, Brett Clugston of Hype by Brett (picture credit) and Linda Heaney of LGH Communications