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Social Media 101 for Women Entrepreneurs

Social Media 101 for Women Entrepreneurs Event

Let’s talk social media . . .

I’m going to be joining The Summit team for an overview of the top social media networks (including current trends affecting each), with the goal of helping you figure out which are the right ones for your business and how to use them best.

Will you be there, too?

  • Frustrated and overwhelmed about how to use and manage your social media efforts?
  • Interested in what’s new with Facebook, LinkedIn, Twitter and all of the rest?
  • Excited for an up-to-the minute conversation about using the right social media platforms (and time!) more effectively to market your business?

Join me for a fun and engaging conversation about the most popular social media networks and how to make them work for you and your business.

Sponsored by The Summit, New York, NY

$45

Date: Wednesday, June 29th
Time: 9:30am – 11:30am
Location: WORKPOINT
Shippan Landing
290 Harbor Drive
Stamford, CT

Register Here

The Top Social Media Posts Shared This Year

As a recap for 2014, here is compilation of the most popular articles and posts that I have shared this year.

Feel free to bookmark this page as useful tool and go-to resource for all of your social media information.

Social Media – General
Which Social Network Is Best For Your Business – CNN Money

10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy – Fast Company

12 Essential Social Media Cheat Sheets – Mashable

Men Are From LinkedIn, Google+ & YouTube, Women Are From Twitter, Instagram & Pinterest – MediaBistro

30 Little Known Features of the Social Media Sites You Use Every Day – Buffer

How to Create Perfect Posts on Social Platforms v.5 – Socially Stacked

Social Media 2013 by Erik Qualman – You Tube

Online Marketing
Propel Your Content Marketing to New Levels – Huffington Post

3 Essential Tools To Rock Your Online Marketing – Nancy Sheed Blog

5 Easy Ways to Freshen Your Digital Face – Yahoo Small Business

What Does Your Email Say About You? Free Is Fine But . . . Nancy Sheed Blog

Facebook
Converting Facebook Likes to Subscribers – AWeber

How Facebook Calculates What Appears in Your News Feed – Mari Smith

10 Facebook Hacks – Techlicious

Facebook Housekeeping: 5 Things You Can Do Right Now – Hongkiat

Twitter
The Top 10 Reasons I’m Not Following You On Twitter – LinkedIn

11 Things You Didn’t Know You Were Doing Wrong On Twitter – HubSpot

9 Small Business Twitter Marketing Examples to Study – Social Media Examiner

23 Seldom Used Ideas for How to Use Twitter Lists – Buffer

Understanding Twitter Lingo – Nancy Sheed Blog

3 Reasons People Will Follow You on Twitter – Nancy Sheed Blog

The 7 Key Ingredients of a Powerful Twitter Bio – Buffer

15 Tips to Get and Keep More Twitter Followers – Kim Garst

LinkedIn
How Do You Measure Your LinkedIn Worth? – Social Media Impact

Three Things You Must Do On LinkedIn Right Now – Nancy Sheed Blog

10 LinkedIn Blunders That Make You Look Like An Amateur – Forbes

17 LinkedIn Profile Must-Haves – Entrepreneur

How to Write the Perfect LinkedIn Headline – Top Dog Social Media

7 Simple Ways to Rock Your LinkedIn Personal Profile – Social Solutions

How to Lose Jobs and Alienate People on LinkedIn – Fast Company

Admin / Privacy / Productivity
Target hack: Tips for all customers – CNN Money

How To Survive The Snapchat Hack (and-others) – TIME

New Start-ups: Here’s Your Digital To-Do List – Inc.

4 Online Business Tools That Will Make You More Productive – Nancy Sheed Blog

Social Media Privacy Settings – Social Media Examiner

Planning for a Productive Year – Nancy Sheed Blog

Which one did you find most useful, interesting or surprising? And what types of articles and posts would you like to see more of in 2015?  Please share in the comments.  Thanks.


Three Things You Must Do To Your LinkedIn Profile – Now

Do you think that LinkedIn is just for people seeking a better job opportunity? Think again. Not only is it the “world’s largest professional network” but it is a tremendous resource for industry news, publishing original content and staying connected.

Still not convinced you should bother with your LinkedIn profile? Then let me ask you this, what is the first thing you do before you are to meet or potentially work with someone unfamiliar to you?  You Google them, right?  And what do you think is typically the top result you will find in your search?  In most cases, you will find his or her LinkedIn profile (assuming you are not searching for a celebrity or criminal).   The same goes for someone who is interested in learning more about you.  LinkedIn is the easiest way for people to find out more about you online.

In order to make the most of your LinkedIn profile–your online face to the world–your should seriously consider doing these three things right away:


13954083571)   Use a good picture – Nobody wants to do business with an unknown, so why would you let your LinkedIn profile sit faceless?  A good photo doesn’t have to be a professional headshot, though those are ideal.  With today’s smartphone camera technology, there is no reason why you shouldn’t be able to create an image of you that compliments and enhances the rest of your profile.

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2)   Update (or add) your Headline & Summary
– This is really two things, but they are equally important.

The Headline is the description or title that appears just below your name.  Seize this opportunity in 120 characters to define yourself.  Don’t just throw in a job title.  Anyone can be a professional, principal or a manager, so be creative, use keywords and make your headline sing.  It defines you throughout LinkedIn.

The Summary is located on your profile below your picture, headline, location and industry, just above your experience.  Many people overlook this section and go straight to the experience – mistake!  The summary is your opportunity to grab someone’s attention and share exactly what you want them to know about you and encourage them to review the rest of your profile.  Be sure to include results-oriented language, specialties and easy-to-find contact details.



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3)   Disable Activity Broadcasts
 – Don’t annoy your LinkedIn connections or raise the suspicions of your boss if you are in serious job search mode and are frequently updating and revising your LinkedIn profile.  BEFORE you do anything, go to the Privacy Settings and disable (uncheck) “Activity Broadcasts” so that you are not sharing every edit and change with the world.

Staying active and up-to-date on LinkedIn is also important, but just tackling these three steps alone is a great start.  It will not only make your profile more complete, it will make it more engaging and linkable with the right people.

For more helpful information about LinkedIn, check out these useful articles:

Are you on LinkedIn?  How is it most useful to you?  How often do you update your profile?   And would you be interested in a participating in a LinkedIn class with me?  Please let me know in the comments.  Thanks!

Making Time For Social Media

Last week, I was excited to speak at 341 Studios Roundtable Series about “Making Time For Social Media.”  January is the perfect month for entrepreneurs and small business marketing managers to gear up for growth with their social media and online marketing efforts.

After a brief discussion of the top six social media platforms: Facebook, Twitter, LinkedIn, Instagram, Pinterest and Google+, we launched right into the two most important tools for social media management: 1) a third party social media application (like Hootsuite or Buffer) and 2) an editorial calendar/checklist.

Are you using both of these tools in your social media management? Which ones?  Let me know in the comments.