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How To Write a Blog Quickly

How To Write a Blog Quickly

Here’s some great advice from my friend Kate at Digital Marketing Momma...

Do you want to blog for your business, but can’t find the time to sit down and write?

Almost everyone I know who runs their own business struggles with the same thing. Writing content.

Challenges: 

  1. What to write about
  2. Finding time to write it
  3. Getting people to read it and share it

We all face this.  Even if you love to write, it can difficult!

I came across this post the other day from Huffington Post and I wanted to share why this type of content and blog strategy is brilliant and a great way to get content out there quickly.

This was posted on August 24, 2016.

Stephen Colbert Has Finally Figured Out Hillary Clinton’s Illness

Screenshot 2016-08-28 11.21.10

To date this post has been shared, 2.8k times and the actual youtube video that was posted by The Late Show With Stephen Colbert was viewed 1,232,310 times.   WOW!

Here’s what I love about this post. 

  1.  The author focused on a very trending, hot topic at the moment.  Hillary Clinton’s health during this wacky election.  This has been all over the news lately and all the media outlets are obsessing over it.  So, his choice of topic was spot on for what’s happening now.
  2. The content is obviously of interest since it’s being shared and “liked”.
  3. It probably didn’t take him that long to write it up.

Here’s how you can do this in your own business to post great content at lightening speed.  Hate to write? There are ways to make it not so awful!

First you need some inspiration to write about.

Step 1: Start by asking yourself these questions: 

  • Is there anything trending online that’s relevant to your audience? I use an amazing online tool to help me with this.  It’s called BuzzSumo.  Totally worth my monthly investment.  I use it every day!
  • Is there an upcoming event that your audience needs to know about?
  • Is there a product launch that could enhance your products or services that you offer?
  • Did a celebrity jump on board with an endorsement or cause that’s relevant to your business?

Step 2:  Go on YouTube and do a search for videos that will help/educate/anger/empower/ease/bring laughter to your audience.  

Do a search for your topic/industry/idea and see what shows up first.  Find a video that’s from a credible source.  TIP:  Don’t post a video by someone that could be considered your competitor… Just sayin’

Step 3:  Write a short, easy blog about the video.  

Tell your audience your thoughts on the video.  Give them your opinion.  It doesn’t have to be a novel.  Just tell them what you are thinking.  Add in your expertise and wisdom.  Tell them what to do with the content.  Share how it can benefit them.

Step 4:  Embed the Video on Your Blog Post.

Make sure to cite the source of the video and relevant content.  You can see I’ve done it in this post. Give credit where credit is due!  You could even go a step further and tag the author and media outlet in your own social media.

Now your turn . . . What’s the hardest part writing blog posts for you? Please share in the comments below. Also, if you need help with content creation or strategy, reach out.  We LOVE to come up with plans!

Your website is ready to go live, take a deep breath…and check again!

In this month’s guest blog post, website designer Veronica Agabs offers a great “check list” before launching a new website:

So, you worked hard and everything is ready but there still things to go over. I am not asking you to be a perfectionist but few simple things can make a big difference. So be sure to check one more time. Here is the list you should go over before you turn the ‘switch’ on.

1. Is the navigation where you’d expect it to be?
2. Is the navigation terminology clear (i.e. “Contact” versus “Reach Out”)?
3 Are there any broken navigation links?
4. Is there excess clutter in the form of graphics or text?
5. Are the colors pleasing to the eye or do they give you a headache?
6. Is the text on the homepage clean and simple?
7. Is it clear what the website is about? When considering the ten-second rule, this is one of those areas where there should be no doubt in the visitor’s mind.
8. As a visitor, are your most important questions answered quickly?
9. A simple About page is fine. In almost all cases, this includes a photo and a brief bio. It’s always nice to know who you’re doing business with, wouldn’t you agree?
10. Optimization for conversions means making sure your website serves a purpose – it doesn’t necessarily mean a big red “BUY NOW” button.
11. Do a basic SEO audit. Here are a few other things to look for:
– Does the website have an appropriate site title and meta description?
– Are the major pages of the site optimized with an appropriate title, meta description, and content?
– Is permalink structure set-up properly?
– Is there address and contact information in the footer of each page?
– Is their NAP (name, address and phone number) consistent across all their profiles (website, social & business listings)?
– Make sure all pages are verified by Google

Beyond the obvious navigation, general layout and color selection, does the site feel intuitive? Are things where you’d expect them to be? More specifically, is the existing design trying too hard to be creative at the expense of simplicity? Put yourself in the shoes of a real visitor, because this is who the website should be built for.

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Veronica Agabs is a a freelance web developer, a WordPress fan, dog and coffee lover, and mother of three.  She is passionate about helping businesses and individuals to build their visibility online. No project is too big or too small. Rather than being just a designer or developer, she sees herself as a business partner. Her specialties include branding, design, user experience, development, integration, and maintenance. 

When you dont know what to write

Blogging When You Hate To Write (or You LOVE To Write, But Don’t Have Time)

In this guest post, Kate Schell, aka Digital Marketing Momma shares her best tips on how to come up with ideas for your blog:

Let’s face it!

We are running businesses and families.  Time is LIMITED!!

It’s hard enough trying to find time to manage doing the work and juggling kid/husband/life stuff, but we also have to find time to promote, market and share our wisdom with the world so more customers and clients find us and want to hire us.

When I tell people that they “should” blog I can feel their insides groaning.  I know because mine do too and I enjoy writing.  Blogging feels so….Big.

What do you write about?

It’s going to take a long time?

What if no one reads it and I’ve wasted my time?

Where do I post it?

My challenge with blogging is that usually when creative inspiration strikes, I’m not in the right place to stop everything and write.  Like…when I’m making dinner for 4 hungry kids.  “Sorry gang here’s some cereal without milk because I forgot to buy it,  Mommy’s gonna go write”… Say wha?!?!

Of the flip side – when I do have some time to write, I stare at a blinking cursor for an hour and nothing comes.

Here are some tips!

Tip #1: Remembering a great blog idea

Create a google sheet or excel spreadsheet (for you Microsoft users) that’s called “Blog Ideas”.  When inspiration hits and you can’t stop, just add it to this spreadsheet to reference back to when you do have some time.

It can look at simple as this:

blog tracking

Tip #2:  Do a voice recording

If you can’t stop what you are doing and add something to a spreadsheet, BUT the ideas are flowing and you need to put them somewhere. If I’m in a jam and need to capture some ideas I plug my earbuds into my iPhone and use “Voice Memos” on my phone.

I wouldn’t trust it for a long recording because if you have a ton of photos, apps or “other” on your phone you may not capture a long recording.  But, it’s great for a quick memo.  The sound quality is pretty good.  Here – listen to my test I did.

If you want something fancier, there are several apps out there that have more features and can save in different formats. Here’s a great article on those apps.

By now you may be saying, “That’s great if I KNOW what I want to write about, but what if I have no idea (or time)?”

Here are some ways to get a blog published if you are stuck thinking of what to write about.

Tip #3: Ask your audience a question and then answer it

I discovered this beautiful book on Amazon.

4,000 Questions

Inside are some really great ideas that can inspire some creative writing.

For example:  let’s say you are a life coach – Ask your audience this little nugget of goodness:

“What do you need changed in your life before you can have more fun?”

Then write a blog, answering that question.

REMEMBER:  Blogs don’t have to be insanely long! Think about your readers attention span when writing.

Tip #4: Do a little research:

Go to www.buzzsumo.com and type in your topic you’d like to blog about.  The results will be the top shared articles and blogs based on that topic.  Use that article or post as inspiration.  It’s been shared a lot for a reason.  Can you put your own twist on the content?

BuzzsumoBuzzsumo

 

Tip #5: Go to the search God – Google

In the search bar, start to type a common question your clients or customers ask.

For example:  What is an autoresponder?

Screenshot 2016-03-17 13.11.17

As you are typing this, Google will make suggestions.  Those suggestions are commonly searched questions/phrases/words.  That means a lot of people are searching those suggestions.  Write a blog post based on those suggestions and put those keywords in the post.

 

Tip #6: Go to Google Trends 

See what’s a hot (or trending) topic.  Or see if a topic you want to write about has any interest.  You can also get some ideas for other keywords and topics that are popular. (see third image)

Here’s an example using email marketing again:

Screenshot 2016-03-17 13.18.10

Screenshot 2016-03-17 13.18.18

Screenshot 2016-03-17 13.18.30

 

Tip #7: Go to YouTube:

You can search by trending videos or search by topic. If you are going to use a video, make sure to watch all of it AND make sure it’s not done by someone who could be considered a competitor.

For example:  Let’s say you are a Fashion Blogger.

A trending video (today) is a video on Vacation Make-Up

Screenshot 2016-03-17 13.21.52

(SOURCE )

You can add the video to your blog and comment on it.

NOTE: MAKE SURE TO ADD THE LINK BACK TO THE VIDEO!!

All you have to write is “SOURCE” and hyperlink it.  Then you can use the video. (see below the image above)

TIP #8: Do a quick review on something you use everyday in life or business

Why not write up a quick review on something you love?  Is there a certain App that’s made your life easier?  Write about it and share the info.  Is there a Podcast you love?  Tell people about it.  If you share on your social media pages, try to tag the person who’s doing the Podcast.  You never know, you may get some social media love back.

Try those tips out.  See what works for you.  Let me know what you think over on our Facebook page!

Best of luck busy entrepreneurs!! Blog away!

XO Kate

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Kate Schell, aka Digital Marketing Momma is an entrepreneur and crazy busy mom to four. Digital marketing, online business models, funnels and sales strategies are her drive and passion in business! She gobbles up anything and everything that has to do with online business and backend technology systems. But her true passion lies in supporting women entrepreneurs in building their businesses and CRUSHING their fears around technology and digital marketing!

Where Do I Start?

Where Do I Start? Tools To Help Launch Your Business Online

In this guest post, Kate Schell, aka Digital Marketing Momma shares an exhaustive list of resources to help you launch your online business. Dig in!

Are you ready to earn 6 Figures This Year In Your Business?

Learn The Techniques to Earn 6 Figures!

Join My Program And I’ll Show You How To Make Millions!

How many of these headlines do you see every day?  I know my inbox is flooded with emails and offers with experts trying to give me their secret to 6-figure success.

Truth be told… I fell for a lot of these marketing pitches.  I bought programs and listened to endless webinars about how to make the big bucks in my business.  I spent a lot of money trying to learn how to be rich.  Funny concept huh?  Spend a ton to learn how to make a ton.

Here’s what I found out.  Most of these high-level courses and programs are mostly strategy.  A system that was “created” by the expert that made THEM a lot of money.

Strategy is great, but what about the how-to piece of it all?

That’s where most of these programs were sorely lacking.  I love strategies like everyone else but if you’re not showing me how to do something, then I’m no better off and now I’m probably even more overwhelmed.

Here’s an example.  I studied an amazing program on Launches.  It’s a massive program that many many many people have studied and followed and succeeded using.

The content of the program is awesome, but here’s the thing.  At the end, I still wasn’t clear of where I should start.  Like, what’s Step 1?

Think about it this way – houses need a foundation.  A concrete, solid footing to hold it up.  It doesn’t matter the size of the house, it will still need a foundation.

Think about your business in the same way.  Whether you are just starting out or have built a successful business – you still need the foundation to support it.

What makes up the foundation:

  • branding and logo
  • website
  • sales and landing pages
  • email marketing program
  • a way to receive payments
  • social media profiles
  • a way to call/video chat with prospects and clients

These are the basics.

Then we get into the more specific needs of a business like:

  • a webinar program
  • facebook advertising
  • email automation
  • blogging
  • content creation
  • offers and packages
  • online trainings and courses
  • tracking online analytics

and so on…

Keep in mind, these are just some of the starting points for an online business.  It all depends on what type of business you have and what you are offering.

It also depends on your audience.  Maybe they aren’t very tech savvy so social media for them isn’t that important. Who knows? Your business set-up is just as unique as you are.

That’s why getting started can feel super complicated.  You are probably looking for someone to tell you how to set up YOUR business and that manual doesn’t exist.  You’ve probably been trying to piece together the advice of many and it’s confusing.

A very good friend who runs her own business said to me “I have this amazing network of entrepreneurial people and they all have amazing advice and feedback for me. However, I’m taking the advice of many and some of it conflicts and I’m getting confused.”

As solopreneurs we are in charge of it all and when it’s time to figure out how to do something for our business we go to Google and try and figure it out.  Do you remember the scene in Alice in Wonderland when Alice falls down the rabbit hole….  That’s what Google is.  The endless rabbit hole of information and it’s very hard to know what’s right and what’s garbage.

So What Do We Do?

The first thing to do is set aside so time (I know, time, haha, who has extra time?) and figure out what it is you NEED to run your business.

What systems do you need to move things along smoothly?

Let’s use a Business Coach as an example:

A business coach may need:

  • A Website/Blog
  • Email Accounts/Email Marketing
  • Payment Gateway/Online Banking
  • Intake Forms (preferably ones that can be e-signed)
  • Social Media Profiles
  • Dedicated phone line/Cell
  • Skype or a similar video conference program
  • Appointment Scheduler that links to a gmail calendar

What systems could this coach use?

  • Website/Blog – WordPress
  • Email Account – Gmail For Business
  • Email Marketing – AWeber or MailChimp
  • Payment Gateway – PayPal
  • Intake Forms – Google Docs
  • E-Sign Forms – DocuSign
  • Facebook Business Page (if applicable)
  • Twitter Profile (if applicable)
  • LinkedIn Profile (if applicable)
  • Instagram (if applicable)
  • Pinterest (if applicable)
    (why did you write “if applicable”?  Well, you should focus your social media efforts on the platform your audience hangs out in.  No need for social media overwhelm when you are getting started)
  • Dedicated Phone Line:  Very few of us have landlines these days BUT keep in mind if you are going to be interviewed for podcasts or radio shows a landline is more reliable than a cell.
  • Video Calls: Skype
  • Appointment Scheduler:  TimeTrade or ScheduleOnce

There are many “shiny objects” out there that will promise you “great results”.  Try not to sign up for all of the latest and greatest programs and platforms.  Figure out what you need as you get started and then when those systems are working well, consider adding more advanced systems.

I’m sure you are now really curious about these “advanced systems” – here are a few that you may roll up into:

Opt-Ins and Lead Magnets:

If you are at the point where you may be considering doing webinars, or would like to create easy to use sales pages with opt-ins, or want to test a few different lead magnets (or freebie downloads), you may consider using LeadPages. The pro plan is $49/mo and is an investment, however, if you are ready to create some really cool and user friendly sales pages and opt-ins, this is a really great program to try.

Social Media Scheduling:

If posting to social media is becoming a pain, you may want to try these options for an all-in-one system for scheduling and managing all of your social media profiles in one place.

  • Hootsuite:  Easy to use.  You can manage all of your social profiles in one place.
  • Edgar:  Manage profiles and Edgar will recycle the content for you.
  • Beatrix:  Manage your profiles and Beatrix will recommend content for your to share.

Webinar Platforms:

If you are ready to start adding webinars into your marketing toolkit, here are some suggestions:

  • Zoom: Easy to use. Capable of screensharing or just showcasing your smiling face
  • GoToWebinar:  Expensive, but very user friendly
  • WebinarJam:  Has a ton of added features
  • StealthSeminar: If you’d like to run pre-recorded webinars

Advanced Analytics Tracking:

If you are a numbers lover and like to see the analytics on your website and social media posts you may consider some of these.

QuillEngage: An easy to understand report for your Google Analytics.  Report emailed weekly

Need Content to Share for Social Media?

  • YouTube:  Find a video that’s relevant to your business, share the video and comment.
  • Quora:  Want to know what your ideal customer is asking?  Go to Quora and find out.
  • Alltop:  Great source of content to share.  Search by topic.
  • Google Trends:  Why not go straight to the search Giant for top content?
  • Buzzsumo: With a free account you can search the top content shared.

Stock Photos:

Need some awesome photos for social media, blog posts or your website?

These are just a few of the amazing programs that are available out there. Trust me – new ones are popping up everyday!

Try some of these out. Jump over to Facebook and share any that I may have left out!

Good luck my busy entrepreneurs!!

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Kate Schell, aka Digital Marketing Momma is an entrepreneur and crazy busy mom to four. Digital marketing, online business models, funnels and sales strategies are her drive and passion in business! She gobbles up anything and everything that has to do with online business and backend technology systems. But her true passion lies in supporting women entrepreneurs in building their businesses and CRUSHING their fears around technology and digital marketing!