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What I Learned About “Social Media Today”

Last Friday, I attended another amazing Women Entreprenuers’ Network meeting at Serendipity Labs  in Westchester to learn about the state of “Social Media Today.”  Our guest speaker was Chris Dessi, CEO of Silverback Social, who was inspiring and instructional. He kept us on the edge of our seats discussing the life changing trajectory that social media has played in our lives and our businesses over the past several years.

From an inspirational standpoint he challenged our group to create and share “spine-tingling” interactions and charged us all to have a “reverence for the platform”! Wow!  No small challenge, but I am going to try and carry that charge forward with me as I think about how and what I am posting and sharing across social media.

From a practical standpoint, here are Chris’s top tips for strategic timing with your social media posts:

  • For Facebook– think “coffee and cocktails” as the best time for posting.
  • For Twitter – think reading the paper and looking at the news, during the day.

For more information on Chris and his company, you might want to consider attending his Westchester Digital Summit  held next May.  I think you’ll see me there!

Have you been to a fantastic networking event lately?  What valuable advice did you receive?

In picture (l-r):  me, Chris Dessi, Silverback Social, Brett Clugston of Hype by Brett (picture credit) and Linda Heaney of LGH Communications


Making Time For Social Media

Last week, I was excited to speak at 341 Studios Roundtable Series about “Making Time For Social Media.”  January is the perfect month for entrepreneurs and small business marketing managers to gear up for growth with their social media and online marketing efforts.

After a brief discussion of the top six social media platforms: Facebook, Twitter, LinkedIn, Instagram, Pinterest and Google+, we launched right into the two most important tools for social media management: 1) a third party social media application (like Hootsuite or Buffer) and 2) an editorial calendar/checklist.

Are you using both of these tools in your social media management? Which ones?  Let me know in the comments. 

What the #### is a hashtag?

For Facebook fans who have been happily living a hashtag-free life, fear not, Facebook’s announcement officially rolling out hashtags this week is not really bad news.  You might even find it to be a good thing, once you get the hang of it, and especially if use them to promote your work or business.

But first, the basics, what is a hashtag?
The # symbol, called a hashtag, is used to mark keywords or topics in a post.  It is created organically as a way to categorize messages or posts of a similar natures.  Examples:  #summer #Oscars #SuperBowl #TGIF

How do I use a hashtag?
People (and businesses) use the hashtag symbol # before a relevant keyword or phrase (no spaces)  so that their posts will be grouped into other similarly “hashtagged” posts when searched upon or clicked.   Clicking on a hashtagged word in any message  will show you other posts marked with that keyword or phrase.  It’s interesting to note these posts will not all necessarily be from your friends (I’m seeing quite a few business pages showing up – methinks that users might clamor for filters in the very near future.)

For those new to the hashtag world, here are some examples of hashtags from Twitter, Instagram and other social media networks that we might see creeping into Facebook:  #ThrowbackThursday #TBT #selfie #nowplaying.

And good news for those of you who auto-post across your social media networks (serious Ninja stuff), the hashtags will be recognized across all social networks.

For more information, background and details about hashtags in Facebook, please check out:
* Public conversations on Facebook – Facebook
* Hashtags finally get support from Facebook – Mashable
* Privacy and hashtags on Facebook – Mari Smith

Have hashtags been enabled in your Facebook account, yet?  If so, what is your first post with a hashtag?