3 Ways to Simplify Your Online Marketing [+ FREE Content Calendar]

Raise your hand if…

You’ve written a blog post that never saw the light of day. How about an email promoting an event that came and went without getting sent? Ever spend time creating great content and then watch someone else’s info (that wasn’t as helpful) get lots of praise and engagement?

Me too. Which is why I created the Content Calendar Template – to help ensure great content gets out!

You need it. I need it. My clients need it. Plus, it’s nice to share.

We cannot allow you to let your content stay in hiding any longer. It’s time to let your light shine, tell your story, and get your message(s) out into the world.  People want to hear from you, so let’s get moving.

Step One – Create a content calendar

(download your very own customizable one below).

Think of this like planning for a vacation. You don’t wait until the day before to book the flights. You don’t wing it when it comes to reservations. If a week-long vacation with the kids gets you several hours of research and planning time, then certainly, the content that drives your vision, mission, and business deserves an hour or two – right?

So think about:

  • What posts will you create?
  • Who on your team does that?
  • What are the deadlines?
  • What images or design help will you need?

Your plan needs to serve you and your team. Make changes as you go – but if you know everything you want to share for the entire month, then guess what? It will happen, your tribe will be served, and your fans will wonder how you manage to create and share so much awesome content.

 

Step Two – Use social media management and scheduling tools.

No one has time to be hanging out on Twitter, Facebook, and Instagram all day.

“Oh look. A cat video!” – said no one who is crushing their content plan. Stay with me.

Take advantage of technology so that relevant posts, pictures, and links show up like magic. Use these tools to share not only your new content, but also your evergreen and most popular posts.

Pop in (or have your designated team member) reply to questions, thank people for sharing, and let the world know that real people are behind the cool info you’re sharing.

A few of my favorites are:

Also, use automation and cross-promotion tools (within your blog and email marketing platform) when possible. For example, set up your blog so that it automatically emails your list and posts to social media every time you post. Seriously, take advantage of technology.

 

Step Three – Get help.

If writing isn’t your thing, then have a team member help or hire someone to do it for you. If you have no problem creating and coming up with ideas, but hate technology, find the resources that will help you execute the plan.

Like many things in business (and life) when you have a system and support, things get done. Your content soars and new fans and clients find you!

It’s not magic. It just feels like it.

 

Get started with a Content Calendar Template now!

 

Need help getting started? Let’s schedule a clarity call and get your content plan in place. The world needs to hear from you!

You might also like:

One comment

Leave a Reply

Your email address will not be published. Required fields are marked *